This is a rare opportunity to define how a globally recognized technology brand enters, wins, and scales in some of the most agile segments in IT — including AV/Pro AV, Edge/Networking, Data Center, and End User Compute. As Director of Segment Strategy & Go-To-Market, you won't just execute a playbook — you'll write it.

StarTech.com is creating this role because of a deliberate strategic commitment to deepening its presence in enterprise buying centers and the Global 5000. You will have the mandate, the executive access, and the cross-functional authority to shape how StarTech.com is positioned, sold, and remembered in the markets that matter most.

You’ll sit at the intersection of market insight, product strategy, and commercial execution - serving as the segment voice within the senior leadership team and bringing an outside-in perspective that directly shapes product investment, channel priorities, and marketing spend.

This is a newly created position where you'll have the opportunity to build the function, the frameworks,



and the team from the ground up.

What you will own:

- Define and own the multi-year strategy for high-growth buying centers - AV/Pro AV, Edge/Networking, Data Center, and End User Compute - with direct accountability for segment revenue and margin performance.
- Align segment strategy to StarTech.com's Global 5000 focus and corporate priorities, ensuring your buying centers are resourced, visible, and winning.

Market Intelligence & Buying Center Insights

- Build and maintain deep buying center briefs: applications, TAM/SOM, buyer roles, channel dynamics, competitive landscape, and emerging trends.
- Bring the voice of the market into StarTech.com; translating external signals into internal decisions across Product, Sales, and Marketing.
- Translate segment insights into clear product and solution portfolios that feed directly into roadmaps, develo

📌 Director, Segment Strategy & Go-To-Market (Canada)
🏢 StarTech.com
📍 Canada