Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.We do not use cookies of this type."When you point a visionary bow to a star and let yourself float on the wings of the dream towards an unpredictable destination, thirsty of perfection and rebel to mediocrity, you carry with you the misterious spring of an ideal."

Josè Ingenieros, Argentinian writer

From an early age, Horacio was able to carve out its own intimate place in which he could focus on reading car magazines and sketching, inspired by what he read: just from one of these magazines, he was able to learn about the lives and businesses of the undisputed idol of all Argentinians, Juan Manuel Fangio.Horacio Pagani was about fourteen years old when he got a Sachs Televel engine from the 50s as a gift, damaged and out of use. Together with his friend Gustavo Marani, "Gustavito", they were planning to build a go-kart as they shared the same passion for cars, thus they went to Carcarañà, a small village in the surroundings, to purchase four small wheels. When they realized that with one single go-kart they couldn’t have fun together, they soon gave way to the project of two minibikes.Before finishing high school, Horacio had the chance to build with his own hands a four-wheeled vehicle.

A company in Mar del Plata in fact offered a plastic body kit, reinforced with fiberglass, to be adapted to the frame of another car: in Argentina, the vehicle was known as Dune-Buggie.In early 1974, at age of 18, Horacio Pagani entered the course of Industrial Design at the Faculty of Fine Arts of the National University of La Plata. He settled in the city, 450 km away from Casilda, in a typical residence for students, with the intention of spending there the next five years of his life.“Start by doing the necessary, then do what you can and, shortly, you'll find yourself doing the impossible.”

San Francesco d’AssisiThe caravan prototype with which the individual company Horacio Pagani Design made its first appearance on the market, at the Industrial and Commercial Exhibition of Casilda, was named the Alpine.The job took over a year and something like five thousand hours of work were invested in the project. The vehicle was completed and presented at a dinner that counted over 300 people, including journalists from the specialized press of the city of Rosario, entrepreneurs, technicians and fanatics of the races.Horacio used to spend the week at his workshop, dealing with special orders. Among the most difficult challenges that he had to face at that time, there was the contract for the construction of two units of a prototype commissioned by the Road Laboratory of the Institute of Research and Development of the National University of Rosario.The passionate relationship began many years before Horacio Pagani started working for the Modenese manufacturer.

He was fascinated by Bertone design: he admired his work and felt a great harmony of style with the designer, father of the most fascinating Lamborghini of all time,



the Miura and Countach.Interrupted the collaboration with Lamborghini, Pagani concentrated his energies on the design of a current car. He was convinced that the projects he had been imagining did not reflect the house of the charging bull. It was time to think of a 100-percent Pagani car."The shape had to be sensual, the wheel arches should recall a woman’s bosoms, the rear bonnet the hips.

Inside, the seats would be shaped like an inverted pyramid to wrap around the shoulders, giving a sense of power to the man, and protection to the woman."One year after the exciting debut of the Zonda C12, Pagani Automobili was able to present the Zonda S, which brought out a massive seven-liter engine. The car, in addition to the enhanced thruster, presented a wide range of technical improvements.The first Zonda Roadster was completed just a few days before leaving for the Geneva Motor Show in 2003. Horacio had been thinking about an open-top version of the Zonda Coupe since the original designs of the '90s."Life is a series of races.

At the end of each it is good to look back and recognise the support of those who helped you along the way, because you can only win thanks to a good team. "

Juan Manuel Fangio The new version shared with its sister coupe all the finishes and equipments, in order to represent a real alternative to the potential buyer. The adoption of new triaxial carbon fibre fabrics allowed to redesign the frame and to achieve a car as light as the coupe.In 2006 Pagani began designing an extreme car, based on the Zonda F and intended for use on the track. After six months of work, and given the commercial success that the project was receiving, Horacio Pagani decided to start all over again in total creative freedom.The series of road-going Zondas wouldn’t be complete without a Roadster version of the Zonda Cinque.

As the name suggests, the Roadster was meant for a limited production of five exclusive pieces only, plus the prototype.In 2003 Horacio Pagani begins to conceive the Huayra project. The study was born when the Zonda, whose design dates back to the early nineties, was likely to leave room for innovative models designed by the competitors. Maximum expression of technology and of the automotive world: these were the ambitious goals Horacio was setting for the creation of a totally new car."BC" as the initials of Benny Caiola, the very first customer of Pagani Automobili and great friend of Horacio Pagani.

In 2016 Horacio dedicated the Huayra BC to Benny, a dedication from the heart, to the one who had been impressed by the passion and technology unleashed by these cars from the very beginning.This creation, the haute couture of automotive art,



boasts the latest generation technology and is powered by a 12-cylinder engine developed exclusively for Pagani by Mercedes AMG that promises an even more distinctive roar.

This creation is an open-air tribute to the God of Wind. Pure beauty in all shapes and surfaces, the Huayra Roadster is almost fully exposed vehicle with nearly every mechanical part visible; every last piece proud to be revealed.Pagani Automobili is pleased to announce the awarding of the Honoris Causa Master Degree to its Founder and Chief Designer Horacio Pagani. After almost 20 years since the world debut of the iconic Zonda C12, the Atelier of San Cesario Sul Panaro is preparing to celebrate another key achievement gained by its Founder, the fruit of a long study and a excellent deal of teamwork.

When he first envisioned the Roadster BC, Horacio Pagani immediately knew that the project would be extremely challenging for both him and his team. An automobile that would continue his dream and lay the foundation for the next-generation Pagani models.

Created as a tribute to the 60th anniversary of the Frecce Tricolori, the Italian Air Force Aerobatic Team, the Huayra Tricolore is a concentration of specifically aeronautical concepts and technologies developed for a road car.Named after the racetrack on which it was modeled and fine-tuned, the Pagani Imola is a roadworthy Hypercar with a wholly racing temperament, representing, at the time of its launch, the maximum expression of Pagani Automobili’s track technology.

Strongly inspired by the timeless appeal of the Le Mans and Sports-Prototype cars of the ’60s and ’70s, the Huayra R is an extreme, untamed car that bows to no rules except for safety."Grandi Complicazioni on Wheels"

A limited edition of just five vehicles, produced in close collaboration with clients. Beneath the elegant and sinuous shape lies state-of-the-art Pagani mechanical engineering. Approved for road use all over the world, the price of this new hypercar starts from € 7 million

Pagani, Act III The alchemy of pleasure, the equation of beauty... What would be key for the next Pagani? Horacio Pagani certainly had his own ideas but he asked his best clients, those who eagerly await each of his creations, to express their wishes. They already had exceptionally fast and beautiful cars, what were they still missing?High-performance on the open road.

Imola Roadster, the new limited edition from the Grandi Complicazioni division. Featuring a one-of-a-kind design and technical specification, this vehicle does not fear the track even if its eight specimens are homologated for road use throughout the world. It is the best-performing open-top the brand has ever created.The pinnacle of a continuous quest that merges sophisticated technology with timeless design.

Lightweight, dynamic, and high-performing, it is designed in continuity with the Coupé version while introducing distinctive elements.The new open-top car that enhances the experiences of clients in the Arte in Pista program.

With a focus on this exclusive club of track-Hypercar owners, the Pagani team explored new stylistic and technical potential, giving rise to an even more thrilling and extreme vehicle.© 2026 Pagani S.P.A. - rights reserved - P.IVA 02054560368 - credits

📌 Horacio Pagani (Chief Mountain)
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📍 Chief Mountain