Who you are

- 7+ years of work experience in a marketing role designing and launching multi-channel campaigns

- 5+ years of experience analyzing and taking action on the performance of marketing campaigns

- 5+ years of experience writing marketing briefs

- 3+ years of experience leveraging data, AI, and ML-driven techniques

- 3+ years of B2B marketing experience

- 3+ years of email marketing, direct mail, and push notification experience

- Experience with Marketo, Salesforce, and/or Salesloft

- Experience working in fintech on lending products

What the job involves

- Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions

- We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital

- As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital—designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages





- You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentless focus on user experience and channel optimization

- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. recent user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)

- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization

- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization

- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Benefits

- Gym membership
- Food provided in the office

- Unlimited paid time off policy

- Work from home opportunities
- Comprehensive mental, physical and medical health plans

- Fertility benefits and parental leave

📌 Lifecycle Marketing Manager (Toronto)
🏢 Stripe
📍 Toronto