Join Canon Canada’s team as a Marketing Automation Specialist, focusing on lead generation and customer experience. This hybrid role offers a blend of remote and office work to maximize flexibility. We seek a detail-oriented professional with 1-3 years of experience in marketing automation and digital operations. You will manage campaigns, build automated customer journeys, and design CRM segments to optimize outreach efforts.
Your role is crucial in driving our marketing initiatives forward. Key Responsibilities:
- Design and manage content for lead generation campaigns
- Build nurturing sequences to enhance lead conversions
- Create targeted segments in CRM for impactful marketing
- Align sales and marketing efforts for revenue goals
- Ensure data hygiene and email list management best practices Requirements:
- 1-3 years in marketing automation or email marketing
- Experience with platforms like Adobe Marketo Engage or Klaviyo
- Strong understanding of customer journey management
- Data-driven mentality to extract actionable insights
- Outstanding project management and attention to detail Leverage your passion for marketing technology to drive impactful campaigns at Canon Canada.