Digital MarkePosition Summary The Marketing Coordinator supports the execution of Aptum's integrated marketing programs across demand generation, digital marketing, events, content marketing, customer marketing, and marketing operations. Working closely with the Senior Manager, Growth Marketing, this role helps bring marketing strategies to life through the coordination and execution of campaigns that contribute to lead generation, customer engagement, and revenue growth.

This role is ideal for a marketing professional with 3–5 years of experience who enjoys both creative and analytical work and is looking to develop expertise in B2B technology marketing, digital marketing, marketing automation, and growth marketing. Key Responsibilities

Campaign Coordination & Execution

Coordinate the execution of integrated marketing campaigns across email, webinars, digital advertising, social media, and content marketing. Build and deploy marketing campaigns using HubSpot. Coordinate campaign timelines and ensure projects are delivered on schedule. Support campaign testing, quality assurance, and post-launch optimization. Assist with lead nurturing campaigns and marketing automation workflows.

Digital

Marketing

Update website content, landing pages, and marketing assets using the CMS. Support SEO and Answer Engine Optimization (AEO) initiatives through content updates, metadata, internal linking, and schema implementation. Assist in managing paid digital campaigns including Google Ads and LinkedIn. Monitor website performance and recommend opportunities for improvement. Coordinate social media publishing and campaign promotion.

Content

Marketing





Coordinate the development and publication of blogs, case studies, customer success stories, solution briefs, whitepapers, webinars, and newsletters. Work with subject matter experts to gather technical content. Maintain the marketing content calendar. Ensure brand consistency across all marketing materials.

Marketing

Operations

Maintain marketing data quality within HubSpot and Salesforce. Support campaign tracking and reporting. Assist with lead routing, list management, segmentation, and CRM maintenance. Coordinate marketing asset organization and documentation. Support marketing technology administration and workflow improvements. Analytics & Reporting

Prepare weekly and monthly marketing performance reports.

Monitor campaign metrics including: Email engagement Website traffic Conversion rates MQL generation Webinar registrations Campaign ROI Identify trends and opportunities for optimization. Support dashboard development within HubSpot and Salesforce. Events & Webinar Coordination

Coordinate logistics for virtual webinars and customer events. Manage registrations, communications, and post-event follow-up. Assist with trade show planning and marketing materials. Coordinate promotional campaigns supporting events. Sales & Customer Support





Collaborate with Sales to ensure timely delivery of marketing assets. Assist in creating sales presentations, customer collateral, and campaign materials. Support customer communications related to new products, services, and company announcements. Help maintain the marketing resource library. AI & Marketing Innovation

Utilize AI tools to improve content development, campaign execution, reporting, and operational efficiency. Identify opportunities to automate repetitive marketing activities. Stay informed on emerging marketing technologies and best practices. Qualifications

Education

Bachelor's degree in Marketing, Business, Communications, or a related field. Experience

3–5 years of marketing experience, preferably in B2B technology, SaaS, managed services, cloud, or IT.

Experience supporting integrated marketing campaigns.

Experience using marketing automation platforms (HubSpot preferred).

Experience working with CRM systems such as Salesforce.

Experience coordinating digital marketing initiatives.

Technical Skills

HubSpot (preferred) Salesforce Google Analytics LinkedIn Campaign Manager Microsoft Office WordPress or CMS platforms Canva or Adobe Creative Suite (an asset) AI marketing tools (ChatGPT, Copilot, Jasper, or similar) Core Competencies

Solid organizational and project coordination skills Excellent written and verbal communication Attention to detail Analytical mindset Digital marketing knowledge Collaboration and teamwork Time management Customer-focused approach Continuous learning mindset Adaptability

📌 Marketing Coordinator (Toronto)
🏢 Aptum
📍 Toronto