About Us

DataWiz College is a mission-driven educational institution committed to empowering students through innovative learning experiences. We believe in the power of education to transform lives and communities, and we're looking for a passionate, results-oriented individual to help us expand our impact.

Position Summary The Marketing & Sales Communications Specialist is a results-driven professional focused on generating leads, converting prospects, and increasing student enrollment. This role combines digital marketing and direct sales, with a strong emphasis on CRM management, timely follow-ups, and relationship building. The ideal candidate is strategic, highly organized, and motivated to achieve targets in a fast-paced based environment.

Qualifications

- Post-secondary education in marketing, communications, public relations, advertising, or equivalent
- Must speak Mandarin & Cantonese
- Work experience in corporate communications and marketing,
- Strong management and leadership skills
- Excellent time and project management skills with the ability prioritize and oversee multiple tasks
- Ability to think strategically
- Proficient in Microsoft Office suite
- Experience working in a post-secondary educational institution is considered an asset.

Responsibilities

- execute targeted marketing and communication strategies to promote DataWiz College programs and increase student enrollment
- WeChat Marketing & Content Management
- Manage and grow the college’s presence on WeChat Official Account
- Work with admissions to process students enrollments

Student Recruitment & Lead Generation

- Use WeChat to identify, engage, and recruit prospective students from Chinese-speaking markets
- Build and maintain relationships with prospective students through direct messaging and group chats




- Respond promptly to inquiries and guide students through program options, admissions, and enrollment steps
- Generate qualified leads and meet recruitment targets

Sales & Conversion

- Conduct one-on-one consultations (text/voice/video) in Mandarin
- Present program offerings, tuition details, and career outcomes clearly and persuasively
- Follow up with leads and move them through the enrollment funnel
- Maintain accurate records of leads, conversations, and conversions

Market Outreach & Community Engagement

- Build and manage WeChat groups for prospective students
- Collaborate with influencers, education agents, or community groups within Chinese-speaking networks
- Participate in online events, webinars, and virtual info sessions
- Monitor competitor activities and market trends in Chinese student recruitment

Reporting & Collaboration

- Track and report on campaign performance, lead generation, and conversion rates
- Provide insights and recommendations to improve marketing effectiveness
- Work closely with admissions and management teams to align recruitment strategies
- Meet monthly/quarterly enrollment targets
- Assist with translation of marketing materials (English ↔ Mandarin)
- Plan, create, and publish engaging Mandarin content (posts, articles, short updates, visuals)
- Monitor engagement metrics and optimize content performance

DataWiz College is an equal chance employer dedicated to maintaining a diverse, inclusive, and accessible workplace. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or other protected characteristics. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Job Types: Full-time, Part-time, Permanent

Pay: From $20.00 per hour

Benefits

- On-site parking

Work Location: In person

📌 Marketing & sales ( Mandarin & Cantonese) (Scarborough)
🏢 DataWiz Academy
📍 Scarborough