Salt XC is an agency driven by the philosophy of Experiential Commerce™. We take an integrated approach that connects your consumer's online and offline experiences through data, media, and the memorable moments that drive brand transactions. The Director, Media is a data-driven, insights-led media strategist and platform expert with hands‑on analytics, reporting, and management experience.

They have a solid comprehension of the media landscape and a proactive nature combined with a high level of attention to detail. The Director, Media is on top of current and emerging trends in the world of digital media capabilities and tech offerings. They ideally come with a breadth of experience across clients from different verticals.

You will be responsible for planning, developing, implementing, and managing the overall media strategy for your clients with your team. In addition, you are responsible for managing, guiding, and training your team. The role will require the right candidate to be highly proficient in media planning, implementation, activation, optimization, reporting, and analysis.

This includes understanding online user journey optimizations, a very solid understanding of Google Analytics (tracking and analysis), performance optimization/levers/algorithms, and DSP experience. Leading planning, implementation, activation, optimization, and reporting for all key clients. Leading the preparation, writing, and presentation of integrated media plans, proposals, and analysis that satisfy client objectives and go beyond the brief.

Managing and mentoring direct reports, conducting performance reviews, and providing day‑to‑day training and support. Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution. Liaise and foster knowledge sharing with other disciplines internally, partner agencies,



and other departments to ensure that media and client knowledge is current.

Ensure that all media plans adhere to the agency's values, philosophies, and processes. Lead the preparation and presentation of evaluations of media opportunities, media trends, and issues of interest to clients. Accurately and effectively manage clients' day‑to‑day planning requirements, with a strong understanding of clients' business objectives and KPIs.

Participate in additional agency/team projects and new business presentations as required. Minimum 6–7 years working at a media agency in a senior or director‑level role focused on digital media activation. Bachelor's degree or Diploma in Marketing, Communication, or Advertising required.

Prior hands‑on experience in Google Analytics, Search Console, paid social business manager accounts, and DSPs (essential). Demonstrated creative and creative thinker who doesn't mind rolling up their sleeves and getting the job done. Network or relationships with digital media partners and service providers.

Excellent communication skills (both written and verbal). Prior hands‑on experience with Google Data Studio/dashboard visualization tools (essential). Hands‑on management experience planning, implementing, optimizing, and reporting for Fortune 50 brands.

Knowledge in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, and video.

Experience with e-commerce platforms such as Shopify, Magento, and BigCommerce is an asset. Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability. Individual compensation within this range is determined based on job‑related factors such as experience, skills, level of responsibility, internal equity, and business needs.

📌 Media Planning Manager (Toronto)
🏢 SALT XC
📍 Toronto