Glassroom is a rapid-growing independent media agency, a true laboratory where we prioritize transparency with our advertisers, the continuous professional development of our experts, and the constant improvement of our practices. Human intelligence and teamwork are the fuel of our agency. We are committed to building a space where every "you" feels welcome, regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

As a Director, Strategic Planning, you will be responsible for the day-to-day strategic leadership of client accounts (retail), delivering best-in-class, omnichannel media solutions. You will champion clear, impactful media strategies and serve as a trusted partner to your clients, internal teams, and vendor partners. Guide the development and execution of integrated media strategies and actively lead client planning sessions and key deliverables.

Serve as an agency SME on core planning principles, emerging channels, and market trends. You can also follow our proprietary media planning approach, Clearframe.

Client Advocacy & Presentation: Formulate clear, data-informed rationale for media recommendations and present compelling strategies directly to clients.

Performance Optimization: Monitor campaign performance alongside cross-functional teams, leveraging key metrics to refine strategies and maximize impact.

Operational & Team Leadership:



Oversee the planning and implementation process across Supervisors, Planners, and Campaign Managers, mentoring direct reports and managing day-to-day media operations. Collaborate with leadership on the account across multiple markets.

Innovation: Stay ahead of industry shifts and foster a culture of creative, forward-thinking media planning. And be able to identify areas of growth for new projects for clients and business development. Your Assets (What You Bring) Experience: 8–10+ years in media planning, buying, or strategic marketing (agency experience preferred). Proven track record planning across all media channels (digital, broadcast, OOH, print, audio).

Technical Skills: Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) and standard media planning software.

Education: Post-secondary education in marketing, business, or a related field is an asset.

Hybrid Work: A perfect balance with 3 days in the office for team connection and 2 days remote.

Generous Time Off: 3 weeks of annual vacation + the agency is closed during the Holiday season.

Human Days: All statutory holidays doubled + 5 human days to take care of yourself + 1 volunteer day to give back to the community. Group insurance plan (life, medication, dental, paramedical, travel...) Active Well-Being: $250 per year reimbursed for your physical activities or the purchase of home fitness equipment.

📌 Pour l'été DIRECTEUR / DIRECTRICE (Toronto)
🏢 Socket.dev
📍 Toronto