At GMS, we've been helping Canadians for more than 75 years to get the health and travel insurance they want and need. The same pioneering spirit that started our story is what drives us to do things differently today. Insurance, honestly, is our promise, and it's what we do at GMS. We care about our customers, our community and each other. As a non-profit organization, we're proud to reinvest our profits into the health of the communities we serve and that have supported us since 1949.

We want our employees to feel good about coming to work and being in a workplace that promotes flexibility, growth and a healthy work-life balance. If you'd like to be part of a team that truly takes care of our customers, our communities, and each other, this could be your chance.

Here's the role The Regional Sales Director is the link between GMS and the broker / advisor community. Responsible for managing and developing a distribution network from independent advisors through to MGAs, they are a key resource for product expertise, creative sales ideas and industry insight. Through sales and marketing activities, the Regional Sales Director promotes GMS health and travel insurance products and group benefit plans to new and existing brokers.

At the core, this position is responsible for meeting or exceeding established sales volumes and profitability goals associated with the assigned distribution strategies.

Position Responsibilities

- Coordinate, execute, and monitor sales plans to advance GMS' product sales goals.




- Manage and grow sales within the assigned region through a combination of virtual engagement and in-person client meetings.
- Build and maintain broker relationships to enable cross and upselling opportunities.
- Acquire new distribution partners / brokers in line with our B2B distribution strategy.
- Acquire recent business through growth opportunities inside and outside of existing accounts.
- Manage existing broker relationships in line with our quality and service standard expectations.
- Engage in regular communication with brokers/advisors on training opportunities, product changes, new service enhancements, etc.
- Act as the main point of contact for all customer-related broker inquiries.
- Develop and deliver training and continuing education sessions for brokers/advisors.
- Maintain expert knowledge on GMS product lines, and external industry trends.
- Collaboration with internal stakeholders on key account problem resolution.
- Maintains all selling activities within the allocated sales expense budget.
- Travel regularly throughout the territory to support sales initiatives, attend client meetings, and represent the company at events and conferences.
- Attend events or client engagements outside of standard business hours.

Competencies

- Results Orientation:



Focuses on desired outcomes, sets high expectations and pushes towards attaining milestones; looks for opportunities, and consistently moves to action.
- ImpactInfluence: Promotes organizational mission and goals; shows influences across the organization and supports strategic goals, programs, and corporately sponsored events; fosters an environment that builds engagement, encourages learning and the delivery of exceptional service to our brokers and clients.
- Relationship Building: Ability to connect and build relationships quickly by showing a strong sense of integrity; sustains a feeling of belonging in groups and teams; proactively develops and maintains relationships internally and externally.

EducationExperience

- Minimum 5 years' experience in insurance or financial services sales
- LLQP or Accident and Sickness licensing required.
- Strong understanding of the health and travel insurance market, including product design, distribution, and financial management.
- Valid Driver's license is required.

When you become a GMSer, you can expect:

- Competitive salary and bonus opportunities.
- Personal and professional development initiatives.
- Social events, volunteer opportunities, and a whole lot of fun.

Are we a fit? If you think so, please apply by August 13, 2026. We'd love to reach out to everyone who applies, but we just don't have enough hands! If you're selected for an interview, we'll be in touch. If not, please consider us again in the future.

📌 Regional Sales Director, British Columbia
🏢 Group Medical Services
📍 British Columbia