About Us

MK5 Lead Generation is a technology-driven performance marketing company specializing in the automotive finance sector. We operate flagship consumer brands including ConsumerAuto.ca and CanadaAutoApproval.ca, generating high-quality automotive finance leads and connecting them to dealership partners across Canada.We are a small, fast-moving team. We don't operate like a traditional corporate office — we move quickly, we use technology to our advantage, and we give our people real ownership over their accounts and results.

The Role

We are looking for a confident, relationship-driven Dealer Sales Representative to manage and grow our network of dealership partners.You will be the direct link between MK5 and our dealer clients — responsible for onboarding new dealers, managing ongoing accounts, communicating lead performance, and identifying opportunities to grow the relationship.

This is a phone and relationship-first role. If you are comfortable talking to dealers, finance managers, and BDC teams, and you know how to build trust quickly, you will thrive here. Our performance bonus is cumulative and tied to client retention.

As long as your accounts stay active, your bonus compounds. Motivated candidates who build a solid book of dealer accounts have the opportunity to meaningfully increase their total earnings over time — the structure rewards loyalty and relationship quality, not just new sales.

What You Will Do

- Dealer Onboarding: Introduce new dealership partners to our lead programs, walk them through the process, and set them up for success.
- Account Management: Own a portfolio of active dealer accounts. Conduct regular check-ins by phone and email to maintain satisfaction and address any concerns quickly.
- Performance Communication: Present lead volume and quality data to dealer contacts in a clear, confident manner. Help them understand the value of the program and manage expectations.
- Relationship Growth:



Identify opportunities to expand accounts — more lead volume, additional programs, or referrals to other dealers in their network.
- Pipeline Tracking: Keep accurate records of all dealer interactions and account status in the CRM.
- Light Admin: Basic data entry and CRM updates as needed to keep your accounts organized.

What We Are Looking For

- A confident, professional communicator — comfortable on the phone with dealership owners, general managers, finance managers, and BDC staff.
- A natural relationship-builder who follows up consistently and earns trust over time.
- Someone who is self-directed and can manage their own pipeline without being micromanaged.
- Comfortable working in a fast-paced, technology-driven environment.
- Eagerness to learn the automotive finance industry if not already familiar with it.

Nice-to-Have ExperienceExperience in any of the following is a strong asset — but not required:

- Automotive dealership or BDC
- Finance, mortgage, or insurance sales
- Digital marketing or lead generation
- Account management or customer success
- Inside sales or outbound calling

Compensation and Benefits

- Base Salary: $50,000–$60,000 per year, based on experience.
- Performance Bonus: Cumulative and tied to client retention — your bonus grows as your book of business grows and stays active. Motivated candidates who build strong dealer relationships have the opportunity to significantly increase their total compensation over time.
- Annual Review: Formal compensation and performance review each year.
- Career Growth: Real opportunity to step into a senior or management role as the company scales.
- Flexible Work: Hybrid or remote-friendly setup for the right candidate.
- Mentorship: Work directly alongside experienced digital marketing and automotive finance professionals.

MK5 Lead Generation is an equal chance employer. Pay: $35,200.00-$123,640.61 per year

Benefits

- Flexible schedule
- Paid time off

Work Location: In person

📌 Sales Representative (Guelph)
🏢 MK5
📍 Guelph