Elevate Manulife Bank's growth initiatives as a Strategic Marketing Manager. Drive successful go-to-market strategies and leverage technology for enhanced operational efficiency in this hybrid role. Reporting to the Director of Growth and GTM, you will lead the execution of growth strategies and oversee all GTM initiatives.
This position requires 6+ years of experience in GTM execution, strong communication skills, and the ability to innovate through technology and AI optimization. Key Responsibilities:
- Lead end-to-end GTM strategy execution for digital sales
- Collaborate with cross-functional teams to align efforts
- Manage resources to ensure on-time initiative delivery
- Monitor GTM strategy progress and health
- Facilitate Agile operations including sprint planning Requirements:
- 6+ years in GTM strategies and execution
- Bachelor’s degree in Business or Marketing
- Experience in optimizing processes with technology
- Proficiency in CRM and marketing analytics tools
- Solid leadership and stakeholder engagement skills Drive growth and innovation at Manulife Bank as you implement effective strategic marketing initiatives.