- Main Job Tasks, Duties and Responsibilities
- Contact businesses and private individuals by telephone to promote products, services and/or charitable causes
- Solicit orders for goods and services over the telephone
- Explain the product or service to potential customers
- Deliver scripted sales pitch to the customer
- Adjust scripted sales pitch to meet needs of specific individuals
- Provide pricing details
- Handle customer questions
- Obtain customer information including names and addresses
- Record customer details including reaction to the product or service offered
- Receive orders over the telephone
- Input order details into the computer system
- Record customer details and details of transaction
- Confirm orders placed with field sales representatives
- Obtain contact details of potential customers from sources including telephone directories and purchased lists
- Schedule appointments for sales staff to meet prospective customers
- Conduct customer and marketing surveys
- Answer telephone calls from potential customers who are responding to advertisements
- Contact customers to follow up on initial interaction
Education and Experience
- Knowledge of sales and marketing principles and strategies
- Relevant work experience in sales, marketing, promotions or telemarketing
- Product knowledge
- Proficiency in relevant computer applications
Key Telemarketer Skills and Competencies
- Communication skills
- Information gathering and management
- Persuasiveness