Freebird is a fast-growing DTC brand transforming grooming and shaving with cutting-edge products, bold marketing, and a relentless focus on customer experience. We've scaled to 9-figures in revenue through performance-driven growth, and we are building the next layer of leadership to take our digital experience, CRO, and site operations to the next level. We are looking for a Director or Sr.

Director of eCommerce & Digital Experience to own the entire Freebird digital product and web ecosystem—from conversion funnels and user flows to site operations and international expansion. This role blends eCommerce strategy, CRO experimentation, UX design, merchandising, and business impact.

Website & Digital Product Leadership

- Own the website and digital product strategy, aligning design, UX/UI, CRO, and site operations with business goals.
- Lead the development and execution of a conversion-optimized, premium-feeling shopping experience that builds trust and drives measurable impact (CVR, AOV, RPV, CAC, LTV).




- Partner cross-functionally with Growth, Creative, and Operations to ensure the site is the centerpiece of our acquisition and retention efforts.

Conversion Rate Optimization & UX

- Lead a high-velocity CRO experimentation program—from rapid iterative tests to large-scale funnel redesigns.
- Direct the CRO Strategist to generate and prioritize impactful test ideas, balancing quick wins with big swing bets.
- Ensure every customer journey is seamless, high-converting, and premium, blending storytelling, merchandising, and offer strategy.
- Translate consumer psychology, data insights, and creative direction into actionable UX improvements.

Team Leadership & Execution

- Manage and mentor a team of CRO strategists, UX/UI designers, copywriters, developers, and project managers.
- Build scalable systems and workflows that enable rapid design, testing, and iteratio

📌 VP of eCommerce & Digital Experience (Canada)
🏢 Freebird
📍 Canada