Overview

About Us

We're not another generic marketing agency.

We're building something that hasn't been done

before — a company that fuses cutting-edge

digital marketing with a first-of-its-kind physical

ad network, right here in Calgary. We're early,

we're lean, and we're moving fast. If you've ever

looked at an industry and thought, "I could do

this so much better," — that's exactly the energy

we're built on.

We don't believe in hierarchy for hierarchy's sake.

We believe in smart people, sharp tools, and the

guts to try things no one else is trying.

The Role

This is a founding-team-level digital marketing

position for someone who wants to build

something, not just maintain it. You'll own our

digital services end-to-end — SEO, paid media,

social strategy, web design, and analytics —

while working hand-in-hand with our ad network

sales team to coordinate internal promotions,

target strategically chosen demographics, and

directly shape how we present ourselves to the

market.

What You'll Do:

Own the Digital Stack: Lead SEO, Google Ads,

Meta campaigns, social media management,

web design/development, and content strategy

for our clients and our own brand.

Co-Create with Sales: Work alongside our ad

network sales team to align digital campaigns

with physical ad placements, coordinate internal

promotion efforts, and ensure our online and

offline messaging hits the same strategic

demographics.

Sit in the Client Room: Be involved in the client

consultation process from day one — not siloed

behind a ticket system. You'll hear directly what

business owners need and help design solutions

that actually solve their problems.

Experiment & Innovate: You'll have access to AI

tools and systems you won't find at other

companies — we're talking genuine competitive

advantage, not ChatGPT Plus. We expect you to

use them to work smarter, move faster, and

deliver results that make clients do a double-

take.

Build the Department: This isn't a cog-in-the-

machine role. You'll have considerable say in

how the digital department develops — what

services we offer, what tools we invest in, how

we price and package, and who we hire next.

Set the Standard: We're here to push the

envelope and set new standards for the industry.

If you have ideas for how digital + physical

advertising should work together, you'll have the

runway to test them.

Who You Are

You have 2+ years of hands-on experience

across SEO, paid media, social media, web

design, or content marketing — and you're great

at at least two of them.

You're strategically minded — you don't just post

content or run ads, you think about who we're

reaching, why they buy, and how to move them.

You're comfortable in the client room — or eager

to get there. You can translate marketing jargon

into business outcomes that a tradesperson or

small business owner actually cares about.

You're tool-fluent with Google Ads, Meta

Business Suite, WordPress/Webflow, analytics

platforms, and SEO tools — and AI-curious

enough to push past the basics.

You're self-directed, opinionated, and hungry.

You want a seat at the table, not a desk in the

corner.

You understand Calgary's business culture — or





you're excited to learn it fast.

Bonus Points:

Experience with local service-based businesses

(trades, construction, events, hospitality).

Background in OOH, signage, or any form of

physical advertising would be great.

Photo/video editing or basic motion graphics

skills.

You've managed campaigns with real budgets

and can speak to ROAS, CPL, and organic

growth metrics.

What You Get (Beyond a Paycheck)

Real Ownership: This is a founding-team role.

The systems you build, the processes you

design, and the culture you help create will

outlast your first year.

Equity & Advancement: We're offering share

incentives and a clear path to advancement —

not someday-maybe promises, but structured

milestones tied to revenue and client growth.

Tools No One Else Will Give You: You'll work with

AI-driven marketing tools and workflows that

most companies either don't know exist or are

too timid to adopt. We're not experimenting for

fun, and though the REALLY big guns may be a

ways down the road, we're still arming you to win.

Cross-Functional Influence: You won't be locked

in a digital silo. You'll consult with sales, sit in on

client strategy sessions, and help decide where

the company goes next and have a profound

effect on the development of your department.

Professional Development: Certifications,

courses, conferences — if it makes you sharper,

we'll invest in it.

The Rare Chance to Build Something New: This

isn't a paint-by-numbers agency job. We're doing

something no one has done before, and you'll be

there from the beginning.

Compensation

Base: Competitive salary or contract rate scaled

to experience, with a 90-day performance review

and path to full-time.

Performance Bonuses: Tied to client retention,

campaign results, and revenue targets.

Equity Participation: Share incentives available

after a proven trial period for candidates who

demonstrate leadership and impact.

To Apply

Send the following to [email protected]:

1. Your resume.

2. A short note on the best idea you've ever had

at a job that got shut down — and why you still

think it would have worked.

3. Some examples from your graphics design,

web design or video editing portfolio

4. Some social media promotion, page building,

viral content creation or organic SEO you did

which really kicked buns!

3. One example of a campaign, website, or

strategy you're proud of (with metrics if

possible).

We don't care about perfect credentials. We care

about vision, hustle, and the guts to execute. If

that sounds like you, apply.

Responsibilities

- Develop and execute comprehensive digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
- Conduct thorough keyword research and implement SEO best practices to improve organic search rankings and increase website traffic.




- Manage paid advertising campaigns using platforms like Google Ads (AdWords), Facebook Advertising, and other PPC channels to maximize ROI.
- Design engaging visual content utilizing Adobe Photoshop, Adobe Creative Suite, and graphic design principles to enhance campaign appeal.
- Maintain and update websites using WordPress, ensuring content is optimized for SEO and user experience.
- Analyze website and campaign performance with tools like Google Analytics and Google AdWords to identify opportunities for improvement.
- Collaborate with cross-functional teams on email marketing initiatives, creating targeted campaigns that nurture leads and retain customers.
- Utilize HTML, CSS, JavaScript, and SQL skills to troubleshoot website issues, implement tracking codes, or customize digital assets as needed.
- Monitor industry trends in digital marketing and e-commerce to recommend innovative strategies that keep us ahead of the curve.

Qualifications

- Proven experience in digital marketing with a strong understanding of e-commerce platforms and online advertising strategies.
- Proficiency in SEO techniques, keyword research, and analytics tools such as Google Analytics.
- Skilled in graphic design software including Adobe Photoshop and Adobe Creative Suite.
- Hands-on experience managing campaigns on Google Ads (AdWords), Facebook Advertising, and other PPC platforms.
- Familiarity with website management systems like WordPress along with HTML, CSS, JavaScript, and SQL fundamentals.
- Strong knowledge of email marketing tools and best practices for customer engagement.
- Ability to analyze data effectively to inform strategic decisions and optimize campaign performance.
- Excellent communication skills combined with a proactive approach to problem-solving in a fast-paced environment.

Join us as a Digital Marketing Specialist and leverage your skills to craft creative campaigns that captivate audiences worldwide! Your expertise will be instrumental in driving our brand’s growth while you develop professionally within a vibrant team committed to excellence in digital marketing.

Pay: $34,075.52-$87,299.28 per year

Benefits:

- Casual dress
- Company events
- Company pension
- Employee assistance program
- Employee stock purchase plan
- Adaptable schedule
- Profit sharing
- Stock options
- Tuition reimbursement
- Work from home

Application question(s):

- Most important, BY FAR; are you driven, entrepreneurial and innovative to your core?! Are you excited by the idea of getting in on the ground floor of a startup intended specifically to do what no one else in the industry has before?
- Do you have any additional skills, talents, education or aptitudes not previously mentioned? especially ones pertaining to business or technology?

Experience:

- SEO, SEM: 2 years (preferred)
- Webdesign & Graphics Design: 1 year (preferred)
- Social Media Promotion/ Presence building: 1 year (preferred)
- Marketing or Advertising: 2 years (preferred)
- Digital Printing/ Wide format printing/ Signage: 1 year (preferred)

Language:

- English (preferred)

Licence/Certification:

- Driving Licence (preferred)

Work Location: Hybrid remote in Calgary, AB T2R 0X7

📌 Digital Marketing Specialist (Canada)
🏢 SEEN
📍 Canada