Role: Marketing Account Manager

Position Summary

The Marketing Account Manager is a strategic partner and the primary bridge between our clients and the agency’s internal teams. This role is responsible for retaining and growing client accounts through high-level relationship management and proactive solution-oriented service. This position requires a balance of brand strategy, data fluency, and the ability to oversee complex digital infrastructure projects, including web ecosystem development.

Core Responsibilities

Strategic Client Management

- Relationship Growth: Retain and grow clients by maintaining high satisfaction levels and deep trust.
- Planning & Strategy: Lead the development of marketing plans, strategies, and creative planning for clients.
- New Business Development: Prepare and lead RFPs and high-impact client presentations.
- Briefing & Execution: Coordinate with the DMG team for campaign briefing, execution, and follow-up.
- Financial Management: Oversee budgets and billings for all assigned client accounts.

Digital & Web Project Leadership

- Web Lifecycle Oversight: Manage end-to-end website builds, including requirements gathering, wireframing, development, and launch.
- Technical Translation: Act as the primary liaison between the client and the digital/production teams to ensure technical deliverables meet business objectives.
- Post-Launch Success: Oversee website maintenance, security protocols, and performance optimization after launch.
- Creative Alignment: Ensure all digital assets and web creative direction remain consistent with the brand's identity.

Integrated Marketing & Operations

- Campaign Management: Develop and coordinate integrated marketing campaigns and specialized projects.
- Content & Communication: Write external communication documents, including copy and press releases,



as needed.
- Workflow Management: Traffic creative approvals between the client and internal agency teams.
- Data & Analytics: Interpret and analyze qualitative and quantitative research to report on campaign outcomes and ROI.
- Vendor Relations: Negotiate with suppliers for quotes and maintain good rapport with print and digital representatives.

Key Accountability Metrics

- Client Retention: Positive relationships resulting in repeat business and long-term account health.
- Operational Excellence: Maintaining office protocols and accurate scheduling to ensure superior service.
- Brand Reputation: Upholding a prestigious public image for Douglas Marketing Group in all interactions.

Required Skills & Experience

Experience

- Education: University or College Degree.
- Professional Background: 5+ years of Account Management experience, ideally within a fast-paced agency setting.
- Digital Fluency: Proven experience managing complex website projects and digital transformations.
- Marketing Knowledge: A deep, modern understanding of marketing communications and emerging media.

Skills

- Leadership: Great leadership and project management abilities with a focus on cross-team collaboration.
- Strategic Mindset: An analytical thinker who can work independently as well as part of a team.
- Communication: Strong presentation and external communication skills.
- Adaptability: A self-starter with a passion for technology and emerging creative trends.

Job Type: Full-time

Pay: $57,000.00-$85,000.00 per year

Advantages:

- Dental care
- Extended health care
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care

Flexible language requirement:

- French not required

Education:

- Bachelor's Degree (preferred)

Experience:

- Marketing Account Management: 5 years (required)

Work Location: In person

📌 Marketing Account Manager (Canada)
🏢 Douglas Marketing Group
📍 Canada