About Stonz

At Stonz, we believe in creating products that are designed specifically for kids not just

shrunken-down versions of adult gear. From footwear to outerwear, everything we design is engineered for children ages 0 6, built to last, and made with care. Our mission is to empower families to explore the world comfortably, safely, and sustainably.

Role Overview

The Social Media & PR Coordinator will be responsible for building brand awareness,

strengthening community engagement, and positioning Stonz as a trusted leader in kid's footwear and apparel . This role blends creative content production (video and static), storytelling, and relationship-building across social platforms, influencer collaborations, and media outlets. The Coordinator will manage the day-to-day execution of the brand's digital presence and PR initiatives while proactively proposing fresh content ideas and formats that drive engagement, support campaign objectives, and ensure the brand remains dynamic, relevant, and engaging for parents, partners, and press.

Key Responsibilities

- Develop, plan, execute Stonz's social media content calendar across platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest), balancing video, photography, and static assets.
- Write, design, and publish engaging content that reflects brand voice, values, and
- campaign priorities.
- Collaborate with the Junior Graphic Designer to ensure timely production of static content
- and brand consistency.
- Manage community engagement, responding to comments and DMs, and fostering
- parent/customer conversations.
- Coordinate influencer and ambassador programs, ensuring alignment with brand goals
- and measurable outcomes.
- Track, analyze,



and report on performance metrics, delivering actionable insights and
- recommending optimizations to grow reach and engagement.
- Capture and create on-site content during brand events, trade shows, and collaborations.
- Follow the marketing calendar to anticipate upcoming projects and organize tasks
- proactively.

Public relations (~= 40%)

- Build and maintain media relationships across parenting, lifestyle, fashion, and outdoor
- outlets.
- Draft and distribute press releases, media kits, and story pitches to highlight product
- launches, partnerships, and milestones.
- Support PR events, product seeding, and media/influencer gifting campaigns.
- Monitor press coverage, industry trends, and competitor activity to identify opportunities
- for brand exposure.
- Coordinate PR initiatives with internal teams and external agencies to ensure alignment
- with marketing campaigns and brand standards.

Qualifications

- 2 4 years of experience in social media, PR, or communications, preferably within a
- consumer brand.
- Strong proficiency in social media platforms (Instagram, TikTok, Facebook, LinkedIn,
- YouTube) and content creation skills, including video editing (Reels/TikTok), photography,
- and static design (Canva or Adobe Creative Suite).
- Experience managing influencer collaborations, brand partnerships,



and PR initiatives.
- Familiarity with social media scheduling and analytics tools (e.g., Later, Hootsuite) to
- track performance and optimize content.
- Excellent writing, storytelling, and visual communication skills, with an eye for aesthetics.
- Strong organizational and time management skills, with the ability to manage multiple
- priorities under tight deadlines.
- Collaborative team player with problem-solving abilities and a proactive, adaptable
- mindset.
- Comfortable building and maintaining media relationships, pitching stories, and
- representing the brand confidently across channels.
- Ability to work independently and collaboratively in a fast-paced, cross-functional
- setting.

What We Value

- Collaboration We believe the best ideas come from working together.
- Trust We act with integrity and reliability.
- Curiosity We question, explore, and learn.
- Humility We listen and lead with respect.
- Doing What It Takes We commit to excellence and follow through.

Why Join Stonz?

- Be part of a purpose-driven Canadian brand making a global impact.
- Opportunity to grow with a scaling company expanding across North America, Europe, and
- Asia.
- Competitive salary, extended health benefits, and product perks.
- A supportive, values-based culture where creativity and initiative are celebrated.

Pay: $50,000.00-$60,000.00 per year

Benefits:

- Store discount
- Wellness program

Application question(s):

- Are you entitled to work in Canada?
- What is your salary expectation?
- Are you able to come to the Vancouver office twice a week?

Work Location: Hybrid remote in Vancouver, BC V6C 1T2

📌 Social Media & PR Coordinator (Canada)
🏢 Stonz Wear
📍 Canada