The Marketing Coordinator is responsible for supporting the Marketing and Commercial teams with initiatives that drive pipeline growth, customer acquisition, and revenue generation across Aptum's portfolio of hybrid clou, managed services, colocation, and professional services.

Key Responsibilities

Demand Generation & Pipeline Development

- Develop and execute integrated field marketing programs that generate qualified leads and sales pipeline.
- Partner with Commercial leadership to support regional sales objectives and revenue targets.
- Drive marketing-sourced and marketing-influenced pipeline growth.
- Drive partner-sourced pipeline growth.
- Lead Aptum's organic social media strategy and content calendar across LinkedIn and other platforms, managing content creation, community engagement, and brand voice consistency

Partner CoMarketing Program Management

- Work with Partners on sales campaigns and comarketing efforts including events and social media collaboration

Sales Enablement

- Develop enablement materials for Aptum sales teams and Partners
- Manage Partner Portals to keep updated with current collateral and sales plays

Sales Partnership & Alignment

- Serve as a marketing business partner for Sales leaders and Account Executives.
- Support strategic account engagement initiatives and sales enablement activities.

Lead Nurturing & Customer Expansion

- Develop lead nurturing programs to support recent logo acquisition and accelerate prospects through the sales funnel.




- Build customer marketing campaigns that promote awareness of Aptum's full portfolio of services and drive cross-sell and upsell opportunities.
- Support customer retention and engagement initiatives through targeted communications and campaigns.

Event & Webinar Management

- Plan, coordinate, and execute:
- Industry conferences
- Customer events
- Executive roundtables
- Trade shows
- Virtual events
- Webinars
- Podcasts
- Manage event logistics, budgets, vendor relationships, promotional activities, and post-event follow-up.
- Collaborate with subject matter experts and business leaders to develop presentation content and event materials.

Qualifications

Education

- Bachelor's Degree in Marketing, Business, Communications, or related discipline.
- Relevant marketing certifications considered an asset.

Experience

- 2-5 years of progressive B2B marketing experience.
- Experience supporting enterprise technology, managed services, cloud, cybersecurity, telecommunications, or related industries.
- Proven success executing demand generation and pipeline development programs.
- Experience partnering closely with sales organizations.
- Experience managing events, webinars, and customer engagement programs.

Technical Skills

Experience with:

- Salesforce CRM
- HubSpot, Marketo, Pardot, or similar marketing automation platforms
- LinkedIn Campaign Manager
- Google Analytics
- Webinar platforms (Zoom, ON24, etc.)
- Microsoft Office Suite
- Marketing reporting and analytics tools

📌 Marketing Coordinator (Toronto)
🏢 Aptum
📍 Toronto