Outside Sales Representative – London & Southwestern Ontario

Position Summary

Watford Roof Truss is seeking a motivated and results-driven Outside Sales Representative (OSR) to drive new business growth across London and Southwestern Ontario.

As a leading manufacturer of roof trusses, we partner with contractors, builders, and developers throughout the region, supplying high-quality structural components for residential, commercial, and agricultural construction projects .

This is an excellent opportunity for a proactive sales professional who enjoys building long-term relationships, developing new business, and managing a sales territory. The successful candidate will focus on expanding our customer base while maintaining exceptional service for existing clients across a diverse range of construction markets.

Key Responsibilities

Territory Growth & Business Development

- Identify, pursue, and secure new contractor and builder accounts throughout London and Southwestern Ontario.
- Develop and execute a territory sales strategy to increase market share and revenue.
- Generate new business through job site visits, networking, referrals, cold calling, and industry events.
- Build and maintain a healthy sales pipeline while consistently achieving or exceeding sales targets.

Customer Relationships

- Build strong, long-term relationships with contractors, builders, and construction professionals.
- Conduct regular in-person visits to customer offices, project sites, and industry partners.
- Provide product knowledge and recommend solutions that meet customer project requirements.
- Represent Watford Roof Truss as a trusted supplier known for quality products and exceptional service.
- Prepare quotations, proposals, and product presentations.
- Follow up on leads,



quotations, and project opportunities to secure current business.
- Identify opportunities to grow existing accounts through additional product offerings and services.
- Deliver an outstanding customer experience throughout the sales process.

Collaboration & Operations

- Work closely with estimating, design, production, and operations teams to ensure accurate quotations and successful project execution.
- Maintain accurate customer records, sales activities, and opportunities using the company's CRM system.
- Monitor local construction activity, market trends, and competitor activity.

Professional Development

- Stay current on roof truss products, construction practices, and industry trends.
- Participate in ongoing product and sales training to continually improve performance.

Qualifications

- Proven success in outside sales, business development, or account management.
- Experience within construction, building materials, manufacturing, or a related industry is considered an asset but is not required.
- Strong communication, relationship-building, and negotiation skills.
- Self-motivated with excellent organizational and time management abilities.
- Ability to work independently while managing sales territory.
- Experience using CRM software and Microsoft Office.
- Knowledge of residential, commercial, or agricultural sector is an asset.




- Valid driver's license with the ability to travel throughout the assigned territory.
- Competitive base salary of $65,000–$75,000 , based on experience.
- Attractive commission program with robust earning potential.
- Comprehensive health and dental benefits.
- Employer-sponsored pension plan after one year of service.
- Company vehicle provided (taxable benefit).
- Paid vacation and statutory holidays.
- Ongoing training and professional development.
- Company events (lunches, golf) and a supportive team culture.

Why Join Watford Roof Truss?

At Watford Roof Truss, you'll join a growing company with a strong reputation for quality, reliability, and customer service. We believe our employees are our greatest asset and provide the tools, support, and opportunities needed to succeed.

We offer:

- High earning potential through salary and commission.
- The opportunity to make a meaningful impact by growing a key sales territory.
- A collaborative team environment where your ideas are valued.
- Career growth opportunities with a respected regional manufacturer.
- A culture that values integrity, teamwork, customer service, and work-life balance.

Equal Opportunity Employer

Watford Roof Truss is committed to fostering an inclusive, accessible, and barrier-free workplace. We celebrate diversity and are dedicated to creating an environment where every individual is treated with respect, dignity, and support.

Accommodations are available upon request for candidates participating in all stages of the recruitment and selection process. If you require accommodation, please let us know, and we will work with you to meet your needs.

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📌 Outside Sales Representative (London)
🏢 Watford Roof Truss
📍 London