Elevate your career as a CRM Lifecycle Marketing Manager for iGaming at PureCasino. This role focuses on executing optimized campaigns for player engagement, utilizing data-driven strategies across multiple platforms.
As a full time member of the team, you will oversee the development and execution of CRM strategies across both casino and sportsbook products. Your hands-on experience with Optimove will be critical in segmenting audience touchpoints effectively. You'll collaborate with various teams to enhance player experiences and support marketing initiatives through well-structured campaigns.
Key Responsibilities:
• Implement lifecycle marketing strategies for player journeys
• Manage CRM campaign execution from strategy to reporting
• Collaborate with cross-functional teams for campaign alignment




• Optimize messaging and compliance across channels
• Monitor and evaluate player engagement trends and metrics
Requirements:
• 3-5+ years in CRM or lifecycle marketing in regulated environments
• Direct experience with Optimove or similar marketing platforms
• Understanding of promotional mechanics and player engagement
• Strong analytical skills and proficiency in reporting
• Detail-oriented with excellent communication skills
Enhance player experiences through strategic CRM initiatives at PureCasino and make a meaningful impact in the iGaming sector.
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📌 CRM Lifecycle Marketing Manager - iGaming (Edmonton)
🏢 Pure Canadian Gaming
📍 Edmonton