Provincial Sales Leader - Foodservice Equipment

British Columbia (Hybrid / Field-Based)

MacDonald Search Group has been asked by our foodservice equipment and supply client to recruit a Market Sales Leader to oversee sales performance and team development across B.C. This leadership role combines hands-on field coaching, strategic account management, and sales execution, with responsibility for driving revenue growth, margin performance, and customer retention across the market.

Some Of What You Will Do

- Lead, coach, and develop a team of territory sales representatives and showroom sales professionals across the region
- Drive achievement of revenue, margin, customer acquisition, and retention objectives
- Execute sales management processes including performance reviews, pipeline management, scorecards, and sales planning
- Work alongside field sales representatives to support customer development, coaching, and business growth initiatives
- Build relationships with restaurateurs, foodservice operators, consultants, architects, contractors, and industry stakeholders
- Collaborate with national account teams to support strategic customer growth and retention initiatives
- Support implementation of sales programs, training initiatives, promotional activities, and merchandising strategies
- Manage regional operating budgets and ensure resources are deployed effectively to maximize business results
- Foster a high-performance culture focused on accountability, customer service, and team development

You should have the following:





- 5+ years of sales leadership, sales management, or high-performing field sales experience
- Experience within foodservice equipment, foodservice distribution, hospitality, restaurant supply, or related industries
- Proven ability to coach, mentor, and develop sales professionals to exceed targets
- Strong understanding of sales metrics, customer development, pricing strategy, and margin management
- Experience managing strategic customer relationships and supporting complex sales cycles
- Excellent communication, presentation, and relationship-building skills
- Strong business acumen with the ability to analyze performance and drive results
- Comfortable operating independently while collaborating across multiple departments and stakeholders
- Post-secondary education in business, marketing, or a related discipline is considered an asset

What's in it for you:

- Prospect to lead an established sales team within a respected industry leader
- Highly visible leadership role with direct impact on market performance and growth strategy
- Competitive compensation package including $105,000-$125,000 base salary plus 30% bonus package
- Mileage reimbursement, comprehensive benefits, expense program and vacation package
- Strong leadership support and opportunities for continued career advancement
- Hybrid work environment with a blend of field leadership and strategic account engagement

All applications are considered. Thank you for your interest

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📌 Sales Manager (Vancouver)
🏢 MacDonald Search Group
📍 Vancouver