Lead Strategy. Build Teams. Drive Growth.

Are you a commercial leader who thrives at the intersection of sales, marketing, and leadership? We're recruiting on behalf of an established Canadian organization for an experienced National Sales & Marketing Manager to lead national growth initiatives, strengthen brand presence, and build a high‑performing commercial team.

This is an outstanding opportunity for a hands‑on leader who enjoys mentoring others, developing strategy, and delivering measurable business results.

Role:

As the National Sales & Marketing Manager, you will report directly to the President and lead a team of marketing and sales professionals to drive revenue growth across Canada.

Your responsibilities will include:

- Developing and executing national sales and marketing strategies that support business growth
- Leading digital marketing initiatives across SEO, SEM, paid media, social media, e‑commerce, and customer acquisition
- Building strong alignment between Retail Sales, E‑Commerce, and Brand Marketing
- Establishing KPIs, forecasting sales performance, and monitoring marketing effectiveness
- Strengthening brand consistency across all customer touchpoints
- Managing key customer relationships and supporting national sales initiatives
- Leading weekly sales and marketing meetings while driving accountability and collaboration
- Coaching, mentoring, and developing a growing commercial team

Qualifications:





The ideal candidate is a strategic leader who enjoys developing people just as much as developing business.

Qualifications include:

- 5+ years of leadership experience managing marketing, sales, or commercial team
- Proven success coaching and developing high‑performing teams
- 4+ years of hands‑on digital marketing and e‑commerce experience
- Experience with Canadian retail, dealer, distributor, or omnichannel sales setting
- Strong understanding of marketing analytics, pricing strategy, forecasting, and P&L; management
- Experience leading organizational change and process improvement
- Ability to travel across Canada approximately 15-25

Experience with platforms such as Shopify, Amazon, GA4, WordPress, or similar digital ecosystems is considered an asset.

Why Join This Opportunity

This role offers the opportunity to make a significant impact at a growing organization representing nationally recognized consumer brands. You'll enjoy the autonomy to shape commercial strategy while building and mentoring an exceptional team.

- Starting salary of $120,000
- Annual performance bonus
- Paid vacation and personal days
- On‑site fitness facility
- Employee product discounts

If you're a collaborative leader who enjoys building brands, developing people, and driving business growth, we'd love to hear from you.

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📌 National Sales Marketing Manager (St. Catharines)
🏢 The Burke Group: Human Resources Specialists
📍 St. Catharines