The Associate Director, Performance

is a strategic leader who provides integrated digital media expertise and data-driven recommendations while managing a team of digital specialists across search, social, and programmatic channels. Managing either a complex multi-line-of-business client or multiple client accounts, this role strengthens client relationships by applying performance marketing expertise to drive measurable results and ensure clients remain current with industry best practices.

The Associate Director will drive performance strategy across teams and clients, ensuring all digital recommendations are strategically integrated and that teams collaborate cohesively in support of business objectives. This role requires deep expertise in digital marketing channels and a comprehensive understanding of how performance marketing integrates with and influences broader marketing initiatives.

Strategic & Planning

Develop and execute performance marketing strategies across digital channels

Lead campaign planning and optimization initiatives

Collaborate with clients to establish KPIs and performance targets

Conduct market analysis and competitive research to identify opportunities

Campaign Management

Oversee day-to-day management of performance marketing campaigns

Monitor campaign performance metrics and ROI continuously

Optimize bidding strategies across paid search, social, and display channels

A/B test creative, messaging, and targeting approaches

Manage campaign budgets and ensure efficient spending

Mentor and supervise junior team members and coordinators

Assign tasks and manage workflow within the performance team

Provide guidance on best practices and campaign optimization techniques

Conduct performance reviews and provide constructive feedback

Client Management

Serve as key client contact for performance marketing initiatives

Present campaign insights, recommendations, and results to clients

Address client concerns and implement requested optimizations

Build and maintain strong client relationships

Analytics & Reporting

Create comprehensive performance reports and dashboards

Analyze data to identify trends, patterns, and optimization opportunities

Present findings and strategic recommendations to stakeholders





Implement tracking and measurement frameworks

Cross-Functional Collaboration

Work with creative, media planning, and account teams

Coordinate with analytics and data teams for insights

Participate in new business pitches and proposals

Share performance insights to inform broader agency strategies

REQUIRED QUALIFICATIONS

6+ years of experience in performance marketing, digital advertising, or related roles

2+ years of experience managing or leading a team in a media agency or marketing environment

Demonstrated expertise across at least two digital channels (Search, Social, Programmatic)

Strong analytical skills with proficiency in data interpretation and reporting

Deep knowledge of campaign strategy, setup and hands‑on optimization experience with leading digital marketing platforms (including Google Ads/SA360/DV360, Amazon, Meta, TikTok)

Familiarity with ad operations and relevant platforms (CM360)

Experience managing $500K+ budgets with measurable ROI

Excellent communication and presentation skills with ability to influence stakeholders

Strong project management and organizational skills

Proficiency with analytics tools (GA4, Adobe Analytics, or similar)

DESIRED SKILLS & EXPERIENCE Strategic & Analytical

Advanced data analysis and insight extraction capabilities

Ability to develop integrated multi-channel strategies

Financial acumen and budget optimization expertise

Understanding of marketing attribution models and measurement frameworks

Knowledge of industry verticals (e-commerce, B2B, financial services, healthcare, etc.)

Knowledge of how performance marketing integrates with broader initiatives

Technical & Tools

Proficiency with dashboard and visualization tools (Tableau, Power BI)

Advanced Excel/data management skills

Familiarity with marketing automation and CRM systems

Experience with APIs and data integration for reporting

Leadership & Communication





Proven ability to mentor and develop high-performing teams

Consultative approach to client partnerships

Executive presentation and storytelling capabilities

Experience with new business development and pitch preparation

Track record of building long‑term client relationships

Personal Attributes

Results‑oriented with strong attention to detail

Proactive mindset with ability to anticipate opportunities and challenges

Adaptability and comfort operating in fast-paced environment

Intellectual curiosity and commitment to continuous learning

Strong work ethic and collaborative team approach

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant's education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year‑round.

A adaptable hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community‑based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan‑Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]

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📌 Associate Director, Performance (Toronto)
🏢 PHD
📍 Toronto