We are a global cybersecurity organization dedicated to helping businesses protect their operations and reduce risk in an increasingly complex digital landscape. Our mission is to enable organizations to operate with confidence by proactively identifying and addressing security threats that could disrupt critical systems, data, or business continuity.Our teams combine advanced technology with deep cybersecurity expertise to continuously assess environments, investigate suspicious activity, and respond quickly to potential risks. We focus on early detection, practical response, and close collaboration to help organizations stay resilient as threats evolveRole OverviewThe Vice President of Revenue Marketing is responsible for building and scaling a predictable, capital-effective revenue engine. This executive owns global pipeline creation, demand acceleration, marketing operations, and program execution to support accelerated ARR growth and EBITDA expansion.This role is accountable for measurable outcomes — pipeline coverage, conversion efficiency, CAC optimization, and revenue velocity. This is a performance-driven leadership role with direct impact on valuation growth.Core Mandate: Deliver predictable, capital-efficient revenue growth by aligning marketing investment directly to pipeline and bookings performance.Key ResponsibilitiesOwn marketing-sourced and marketing-influenced pipeline targets (~30% of total pipeline)Deliver consistent 3x+ pipeline coverage against annual bookings targetsDevelop quarterly and annual pipeline generation plans by segment (Enterprise/Commercial/Channel)Identify and close pipeline gaps in partnership with CMO, CRO and Sales leadershipDrive new logo acquisition and expansion pipeline accelerationLead digital demand generation, ABM, paid media, content syndication,



and account-based strategiesScale high-performing channels while optimizing CAC and cost per opportunityImplement experimentation framework to improve conversion and velocityDrive named account penetration in Enterprise segmentDevelop segment-specific acquisition strategies tied to ASP and sales cycle dynamicsOwn full-funnel visibility from inquiry to closed-wonEnsure lifecycle definitions, SLAs, and lead routing governanceOversee attribution modeling and revenue reporting accuracyPartner with Sales Ops and Finance to align forecasting modelsReduce funnel leakage and improve SDR performance alignmentIntegrated Marketing ProgramsLead execution of quarterly integrated programs tied to pipeline targetsAlign digital, field, content, and SDR motions into unified revenue programsSupport pipeline acceleration through nurture, upsell, and re-engagement campaignsEnsure field and regional sales alignment to close territory gapsDrive measurable ROI from events and field marketing programsOwn revenue marketing budget with ROI transparencyOptimize blended CAC and CAC paybackImprove pipeline velocity to enhance capital efficiencyDeliver board-level reporting on:Pipeline creation by segmentFunnel conversion ratesMarketing ROICAC and efficiency metricsContribute to value creation planning and long‑range growth modelsLeadershipRevenue‑first mindset — accountable to bookings,



not activitiesOperational rigor and financial disciplineComfortable operating in performance‑oriented PE cultureHigh executive presence; strong board communication skillsBias toward execution and measurable impactWhat Success Looks Like (12 Months)Increased marketing‑sourced pipeline contributionImproved funnel conversion rates by measurable percentage pointsReduced CAC while maintaining or accelerating growthClear, board‑ready revenue dashboards with forecast accuracyScalable growth engine capable of supporting $250M+ ARRSuccess MetricsEfficiency: Customer acquisition cost (CAC), cost per opportunity, and CAC paybackVelocity: Sales cycle duration, pipeline aging, and time‑to‑revenueExperience & Qualifications12–15+ years of B2B enterprise marketing experienceMinimum of 7 years of progressive experience in senior marketing leadership roles within B2B technology, SaaS, or cybersecurity organizations5+ years leading revenue or demand marketing in cybersecurity or enterprise SaaSExperience in a PE‑backed or high‑growth environmentProven ownership of $150M+ annual pipeline targetsStrong financial acumen with deep understanding of CAC, LTV, and growth efficiencyExperience working cross‑functionally with CRO, Sales Ops, and FinanceTrack record of building and scaling high‑performance teamsBachelor’s degree in Marketing, Business, Commerce, or a related fieldWhile this role is open to candidates across multiple locations, preference will be given to candidates able to work primarily within Eastern Time (ET) to support collaboration with key stakeholders.Compensation RangeThe anticipated base salary range for this role is $200,000–$230,000 CDNIn addition, this position is eligible for a 25% performance‑based bonus, aligned to individual and company performanceFinal compensation will be determined based on factors such as location, experience, qualifications, skills, and internal equityTotal RewardsComprehensive health and wellness benefitsFlexible vacation policyParticipation in an internal equity program#J-18808-Ljbffr

📌 Vice President, Revenue Marketing - C$200,000 - C$230,000 A Year (Toronto)
🏢 Global Cybersecurity Organization
📍 Toronto