We are seeking a strategic and customer-obsessed Digital Strategy & Performance Manager to lead the vision, strategy, and performance of our web content for Manulife Bank public website, tools and calculators. This role is responsible for delivering seamless, engaging, and high-performing digital experiences for customers and advisors. You will work cross-functionally to ensure the website supports business goals, enhances user journeys, and reflects our brand promise. Position Responsibilities Lead the strategy and planning of digital capabilities and tools across the public website, aligned with business priorities and user needs. Develop and maintain customer journey maps and service blueprints to optimize consumer experiences that start from the public site and link to Manulife Bank digital platforms. Own and manage the digital product and content roadmap for the website, balancing long-term vision with short-term delivery. Collaborate with marketing, design, compliance, digital performance and other stakeholders to deliver high-quality digital experiences. Partner with CX, UX, and content teams to ensure a cohesive and delightful end-to-end journey for all users. Use data, industry best practices and research to inform decisions, validate hypotheses, and continuously improve the website experience. Work with MarTech, Digital Analytics and Bank Analytics teams to build reporting that helps teams understand performance and optimization opportunities. Drive innovation through monitoring industry trends, competitor activity, and emerging technologies to drive differentiation. Act as a thought leader and advocate for digital best practices across the organization. Champion a customer-first mindset, ensuring all website experiences are intuitive, inclusive, and impactful. Key Responsibilities Web Strategy - Content and Tools Define and communicate a clear vision and strategy for the Manulife Bank public website pages, tools and calculators, that is aligned with business goals and customer needs Lead the roadmap for digital tools, calculators, and content modules, ensuring they support customer decision-making and advisor enablement In partnership with Product, CX, UX and Go-To-Market teams create content that is relevant and meets customer and advisor needs Serve as an expert on public site strategy, advising senior leaders and influencing enterprise-wide digital initiatives to ensure we meet the needs of customers and advisors across their digital journeys Monitor industry trends, competitive and general business offerings to enable strategic planning in alignment with segment priorities Ensure accessibility (e.G. WCAG), performance, and compliance standards are met across all digital touchpoints. Data-Driven User Experience Optimization Responsible for developing,



monitoring and influencing KPIs that drive digital tools and site performance and customer and advisor engagement Use A/B testing, SEO analytics, AI search functionality and user feedback to make informed suggestions for user experience optimization and correlate to Net Promoter Score (NPS) and Overall Satisfaction (OSAT) scores Maintain a firm understanding of business, customer, and end-user pain points, needs, and preferences using research, data and analytics to advocate for the ideal experience Leadership & Innovation Build strong relationships with internal stakeholders across Product, Marketing, Legal, Compliance, and Advisor teams to facilitate alignment between business objectives and digital execution Identify opportunities to integrate emerging technologies, personalization, and AI-driven experiences. Lead initiatives to improve discoverability, engagement, and conversion across the public site by continuously evaluating and enhancing public site tools, content and capabilities through data-driven experimentation, customer feedback, and competitive analysis Present strategic insights, performance metrics, and recommendations to executive audiences Required Qualifications Minimum of 6+ years of experience in a digital product management or related role. Proven experience in digital product management, ideally with a focus on public websites, content and tools or customer-facing platforms. Strong understanding of web technologies (experience with AEM and other Adobe tools an asset), digital marketing, digital content and user experience principles Experience working with cross-functional teams in an agile environment. Strong data and analytics skills including the ability to use dashboards and analytical tools (Excel) to drive insights and tell the digital story. Both big picture thinking and detail-oriented doing. Excellent communication including written and presentation skills, stakeholder management, and decision-making skills. Ability to balance strategic thinking with hands‑on execution. Preferred Qualifications Background in marketing, digital, or IT preferred. When you join our team We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see.



LI-Hybrid マニュライフとジョン・ハンコックについて マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは マニュライフは機会均等を是とする雇用主です マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠と ...） 雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律に準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには までご連絡をお願いします。 Referenced Salary Location Toronto, Ontario Working Arrangement ハイブリッド勤務 Salary range is expected to be between $92,900.00 CAD - $142,900.00 CAD If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness advantages, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions. #J-18808-Ljbffr

📌 Digital Strategy & Performance Manager, Web Content - C$92,900 - C$142,900 A Year (Toronto)
🏢 Manulife Bank
📍 Toronto