Campaign Manager, Retail Media

Position Summary

As a Campaign Manager, you'll play a critical role in driving the success of Retail Media campaigns for a large CPG client. You'll be responsible for the overall performance and execution of campaigns, ensuring they deliver exceptional results. You'll also act as a subject matter expert, educating clients on best practices and the strategic application of Retail Media.

This role requires an individual with some understanding of Retail Media platforms and a passion for driving performance. You'll be a key contributor to the team, providing valuable insights and developing innovative solutions.

Key Responsibilities

Client Management

- Partner with Account Managers to develop and deliver compelling RFPs, decks, proposals, and planning recommendations based on data-driven insights.
- Develop and deliver best-in-class reporting and deliverables to clients, leveraging available Retail Media platforms and services.
- Support with integration of retailer shopper initiatives with retail media digital ads in a holistic manner.

Campaign Set-up, Execution & Optimization

- Develop and implement Retail Media strategic campaign structures to maximize performance aligned with client goals.
- Develop optimal targeting strategy by leveraging retail media data-driven keyword research and selection into effective keyword strategies.
- Design and implement tactical approach of retail media ads across the funnel.
- Define and implement bidding strategies, utilizing SaaS tools like Pacvue or within each Retail Media Network (RMN) platform, to optimize campaign performance.
- Develop, manage and optimize e-commerce campaigns as well as budget management.
- Conduct in-platform checks throughout campaign lifecycles to prevent budget overspend or underspend.



Monitor campaigns’ performance across defined KPIs.
- Ensure effective budget allocation and adjustments across campaigns and ad groups to optimize performance and maximize ROI.

Reporting & Analysis

- Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
- Look beyond isolated, single-metric reporting by actively synthesizing distinct commerce data streams to explicitly linking cause-and-effect patterns (e.g., correlating share of voice/search placement or media impression surges directly with shifts in conversion rates, share of shelf, and total sales volume).
- Develop and deliver comprehensive bi-weekly or monthly reports to stakeholders that go beyond listing raw metrics—translating campaign data into clear narratives, strategic commerce insights, and actionable optimizations.
- Monitor performance trends and consumer patterns across client accounts to proactively surface growth opportunities, performance bottlenecks, and efficiency gains.
- Synthesize available Retail Media platform data sets to continuously refine reporting depth, prove ROI, and back up strategic recommendations with supporting evidence.

Craft Development

- Educate agency teams and clients on best practices and campaign objective requirements.
- Partner with Account Manager and other Campaign Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.




- Monitor client goals and KPIs to ensure timely and successful campaign delivery.
- Build strong collaborative relationships with planning teams and specialty business units (SBUs).

Desired Skills & Experience

- Professional or educational background in Retail Media or Advertising.
- Proficiency (6 months + of experience) in Amazon Ads console with a focus on Sponsored Ads (Sponsored Search, Sponsored Brands, Sponsored Brands Video, Sponsored Display).
- Proficiency in using 3P SaaS platforms or data aggregators for Retail Media such as Pacvue or Skai is highly desirable.
- Junior/Intermediate level experience in other Retail Media networks (Advance by Loblaws, Wal-Mart Connect, Instacart, Criteo).
- Comprehensive experience in retailer managed Shopper campaigns & programs (eg. Walmart, Loblaws, Flipp, others) would be considered a plus.
- Proven ability to understand high-level client goals and translate them into effective e-commerce strategies.
- Understanding of broader media planning and buying to ensure integration and coordination with wider media objectives.
- Previous experience working within an advertising agency or with a media partner.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources.
- Passion for retail media, e-commerce strategy, data, emerging media, and technology.
- Professional learning agility with a passion for continuous development.
- Client service oriented with a proactive approach to problem solving, assisting the team, and self-development.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).

📌 Campaign Manager, Retail Media (Ontario)
🏢 Kim Cosic Consulting
📍 Ontario