Growth Marketer – Canada

We are hiring a Growth Marketer to build and run inbound loops that turn the Canadian market activity into qualified leads. You will work closely with the Head of Growth in Canada and be responsible for creating and distributing content, running inbound campaigns, supporting events, tracking performance, and turning market signals into sales conversations.

Key Responsibilities

- Mission 1: Content Generation and Distribution
- Maintain a publishing cadence across digital and social channels.
- Explore and test new formats or channels.
- Write posts, short narratives, emails, and simple page copy.
- Build content from inputs such as events, announcements, partnerships, and internal work.
- Adapt global content for a Canadian audience.

- Mission 2: Inbound Generation

- Build and maintain landing pages or campaign pages.
- Run warm retargeting and basic paid campaigns.
- Set up and maintain UTMs, tagging, and tracking.
- Review campaign performance and recommend adjustments.
- Connect content, paid, email, and follow‑up into simple inbound loops.
- Help Sales understand where qualified interest is coming from.

- Mission 3: Events into Inbound Growth

- Support event logistics, timelines, registration pages, and materials.
- Create follow‑up emails and digital touchpoints after events.
- Turn event themes and conversations into content.
- Help Sales follow up with the right people.
- Use event activity to create retargeting audiences, campaign inputs, and reusable content.

Qualifications

- 4 to 8 years of experience in growth, digital, demand generation, or content marketing at a startup or scale‑up.




- Proven experience running inbound or growth campaigns that directly created leads, demo requests, or sales conversations.
- Solid writing skills, able to transform messy inputs into clear content.
- Deep understanding of how content, distribution, paid, email, and follow‑up work together.
- Ability to set up and manage your own tracking and reporting.
- Comfortable using simple data to decide next steps.
- Capable of managing several streams of work simultaneously while maintaining follow‑through.
- Works independently and does not require daily guidance.
- Practical, curious, and comfortable building in an early market.

Perks & Benefits

- Competitive salary + equity (grid level B1‑C0).
- Base salary plus equity with a generous equity plan.
- Monthly TTC Pass.
- Generous employer matching program for RRSP.
- Delightful healthcare insurance through Alan’s Canada app.
- In‑office workspace with free lunch, located in the heart of the financial district (King & Yonge); office attendance 4‑5 days a week.
- Flexible leave policy—employees can take the holidays they need without pre‑approval.
- Personal growth through coaching—each Alaner is paired with a dedicated coach from day one.

Equal Opportunity Statement

We hire people, not roles. If you’re excited about this opportunity but don’t meet every box, we’d love to hear from you. Everyone, including those underrepresented, should feel free to apply. We believe in diversity and inclusion—for women, the evidence shows many apply only when meeting 100% of requirements. This is a guide, not a checklist. We look forward to your application.

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📌 Growth Marketer (Toronto)
🏢 Alan
📍 Toronto