We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com

What you'll be doing

The Marketing team drives meaningful, personalized experiences across CIBC's owned digital channels to help deepen client relationships and support business priorities. As a Senior Marketing Business Analyst, you'll lead the execution of digital marketing campaigns across channels including CIBC.com, Digital Banking, and email. You'll recommend, influence, and implement personalization and testing opportunities based on data-driven insights to improve campaign performance and the client experience. You'll use Agile Marketing practices to help ensure campaigns and client journeys are delivered efficiently, on time, and with a high standard of quality. You'll also collaborate with cross-functional partners to identify opportunities to strengthen processes, improve delivery, and support strong business outcomes.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

- Lead campaign delivery - Manage the full lifecycle of digital marketing campaigns, from planning through launch, ensuring work is delivered on time and meets quality expectations.
- Apply Agile Marketing practices - Use Agile Marketing methodology to support efficient workflows, improve team productivity, and accelerate delivery timelines.
- Drive continuous improvement - Identify and implement process enhancements that increase the speed, consistency, and quality of campaign execution.
- Generate actionable insights - Pull and interpret campaign analytics from data visualization and marketing platforms,



and provide ongoing and final test reports to stakeholders while maintaining a test library.
- Optimize digital performance - Monitor campaign effectiveness and support optimization efforts using tools such as Adobe Analytics, Adobe Audience Manager, and Adobe Target.
- Solve problems collaboratively - Use critical thinking to identify issues, inform decisions, and recommend practical solutions in a cross-functional environment.

Who you are

You're delivery focused. You bring strong execution discipline and a consistent ability to deliver campaigns on time and to specification.

You're client focused. You look for ways to improve the client experience through thoughtful, effective digital marketing execution.

You have strong analytical and technical skills. You're comfortable working with analytics and marketing optimization tools to evaluate performance and inform recommendations.

You're a collaborative communicator. You work effectively with diverse partners and communicate clearly, including when preparing materials for leadership audiences.

You take ownership. You're accountable for campaign outcomes and proactively address challenges to keep work moving forward.

Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a market-competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.





Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

CIBC is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

- Communication
- Customer Engagement
- Dashboard Reporting
- Deliverables Management
- Digital Content
- Digital Marketing Campaigns
- Facilitation
- Metrics Development
- Teamwork
- User Experience (UX)

Company culture

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability. Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel. Every day, our 48,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.

#J-18808-Ljbffr

📌 Senior Marketing Business Analyst (Toronto)
🏢 Canadian Imperial Bank of Commerce
📍 Toronto