Lead brand development at Hyprwork, focusing on DTC health and wellness initiatives. This remote position emphasizes storytelling and compliance-driven brands.

In this impactful role, you will define the strategic vision for our health-focused brands, ensuring that messaging and product experiences align with consumer needs. Your experience in claims-led categories will be invaluable as you develop brand narratives and oversee product positioning.

The role requires a skilled leader able to enhance brand credibility while powering conversion in a competitive landscape.

Key Responsibilities:
Own brand positioning and narrative across recent brands
Develop and manage visual identity and guidelines
Guide product experience including digital and packaging




Oversee social media and user-generated content strategies
Collaborate with creative teams for performance-driven initiatives

Requirements:
Senior leadership experience in DTC health branding
Successful track record of building brand narrative and connection
Familiarity with compliance in health marketing
Performance-oriented mindset in marketing strategy
Robust English proficiency for brand representation

Create and inspire brand experiences that resonate and convert, building a legacy in health and wellness.
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📌 Director Of Brand & Product Vision Dtc Winnipeg (Canada)
🏢 Hyprwork
📍 Canada