Shape the future of member engagement with your expertise as the CRM Director at Tru Cooperative Bank. Your strategic vision will leverage Dynamics 365 to enhance personalized member interactions.

As a key leader, you will operationalize the CRM strategy and manage the integration of Dynamics 365 systems for ongoing member engagement and retention. Overseeing several teams, your role will focus on continuous improvement of services and driving enhanced capabilities through data insights and technology. You will foster cross-functional collaboration to ensure a unified member experience.

Key Responsibilities:
• Lead CRM strategy execution for member engagement
• Enhance Dynamics 365 and assisted-service capabilities




• Oversee development of member insights infrastructure
• Manage the governance of CRM data and workflows
• Champion AI integration for improved member experiences

Requirements:
• Bachelor's Degree in IT or Computer Science
• 8+ years in CRM and product leadership roles
• Experience in omnichannel settings required
• Robust strategic thinking and budgeting skills
• Proven ability to drive stakeholder alignment and engagement

Transform member interactions at Tru Cooperative Bank through cutting-edge CRM strategies.
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📌 Crm Director At Tru Cooperative Bank British Columbia
🏢 First West Credit Union
📍 British Columbia