Join OLG as a Senior Manager of Brand Strategy, where you will enhance the Masterbrand and forge key customer connections across Ontario. This is a pivotal leadership role in brand development.
As part of OLG's Enterprise Brand & Marketing team, you will be responsible for the strategic direction and execution of brand initiatives that communicate trust and relevance. Using consumer insights and cross-functional collaboration, you will drive impactful marketing solutions that engage a variety of audiences.
Key Responsibilities:
• Spearhead growth initiatives for OLG's Believability in Winning platform
• Develop comprehensive programs that reinforce brand narratives
• Champion OLG's Enterprise Social Strategy and measurement frameworks
• Identify consumer trends,



translating them into brand opportunities
• Build data-driven strategies influencing stakeholder decisions
Requirements:
• 5+ years in brand or product marketing roles
• Proven experience managing marketing vendors and agencies
• Robust data synthesis and strategic problem-solving skills
• Bachelor's degree in relevant fields; MBA preferred
• Demonstrated ability in creating effective brand narratives
Lead OLG's brand strategy with creativity and insight to drive organizational success.
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📌 Senior Manager of Brand Strategy at OLG (Sault Ste. Marie)
🏢 OLG
📍 Sault Ste. Marie