Lead strategic marketing initiatives as the Lifecycle Marketing Manager at Altea. Focus on fostering member relationships through automated communications that resonate.

In this pivotal role, you'll be at the forefront of crafting all lifecycle marketing messages for Altea and AVANT. Your work encompasses every step of the customer journey, from nurturing prospects to reactivating lapsed members. With hands-on experience in marketing automation, you'll analyze data to ensure impactful, measurable results.

Key Responsibilities:
• Manage all member and prospect communications via email and SMS
• Build comprehensive member journey maps
• Conduct ongoing tests to refine marketing strategies
• Leverage AI for enhancing marketing outputs
• Curate content for website, app, and in-club displays

Requirements:
• 3–5 years experience in CRM or lifecycle marketing
• Proficient in platforms like Active Campaign
• Robust analytical skills for data-driven decision making
• Understanding of CASL guidelines
• Campaign success examples required

Join Altea as a Lifecycle Marketing Manager to maximize member engagement and retention.
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📌 Lifecycle Marketing Manager At Altea Quebec City (Canada)
🏢 Altea
📍 Canada