Director, Strategic Campaign Execution & Transformation

This director role is a senior leadership position responsible for translating strategic priorities into scalable, omni‑channel customer engagement capabilities. The director leads the design, build, and implementation of campaign execution capabilities across customer journeys, Next Best Offer (NBO), personalization initiatives, and Customer Contact Transformation (CCT). Reporting to the Head of Customer Contact Effectiveness, the director bridges strategy and execution—turning business priorities into production‑ready customer experiences enabled through technology, automation, orchestration, and agile delivery practices.

Location: Hybrid role in Toronto.

Key Responsibilities

- Lead the Build & Accelerate team responsible for delivering strategic customer engagement initiatives, including NBO, customer journeys, personalization, and emerging capabilities.
- Translate business strategy into scalable campaign, journey, and technology‑enabled solutions that support growth and customer experience objectives.
- Own execution of omni‑channel journey capabilities across channels, partnering closely with Digital Commerce, Mobile App, Product, Technology, and Martech teams.
- Lead the execution and operationalization of Next Best Offer strategies and other advanced targeting and personalization initiatives.
- Partner with Campaign Operations, Campaign Measurement, and Always‑On Campaign Execution teams to ensure new capabilities can be successfully scaled and operationalized.
- Drive Customer Contact Transformation initiatives, including business case development, process modernization, technology enablement, and operating model evolution.
- Build and lead a high‑performing team focused on innovation, execution excellence, continuous improvement, and delivery of business outcomes.

Data Visualization & Analytics Responsibilities

- Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques.
- Provides value through insights, reporting and data visualisation techniques. Selects, configures and implements analytics solutions for consistency and repeatability.
- Researches and applies continuous improvement in data visualisation by identifying trends and patterns to transform raw data into actionable business insights.
- Works with different teams,



management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
- Translates business needs to technical specifications and evaluates existing data visualisation systems in order to improve them.
- Develops data visualisations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers.
- Documents data flow, systems and processes to improve the design, implementation and management of business/group processes.
- Develops tools and delivers training programs for use of reporting tools and self‑serve analytics by non‑analytical end users; may include delivery of training to audiences.
- Operates at a group/enterprise‑wide level and serves as a senior specialist resource across BMO.
- Influences how teams/groups work together.
- Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to multiple, interdependent, complex problems.
- Communicates abstract concepts in simple terms.
- Fosters strong internal and external networks and works with and across multiple teams to achieve business objectives.
- Anticipates trends and responds by implementing appropriate changes.
- Broader work or accountabilities may be assigned as needed.
- Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Leadership & Working Style

- Highly collaborative leader who builds strong partnerships across business, technology, analytics, product, and operations teams.
- Acts as a connector across functions, bringing stakeholders together to align priorities, solve problems, and deliver outcomes.
- Understands campaign, customer engagement, and marketing technologies and can translate business needs into scalable solutions.
- Demonstrates curiosity and a continuous improvement mindset, exploring current technologies,



capabilities, and ways of working.
- Identifies opportunities to maximize value from existing platforms while helping shape future technology adoption and enablement.
- Influences without direct authority and effectively leads complex initiatives involving multiple stakeholders and teams.
- Fosters a culture of accountability, learning, innovation, partnership, and continuous improvement.

Success Measures

- Successful delivery of strategic initiatives including NBO, journeys, personalization, and CCT.
- Improved speed‑to‑market for new campaigns and capabilities.
- Increased omni‑channel orchestration and technology enablement.
- Strong partnership across Strategy, Operations, Measurement, Technology, and Business teams.
- Development of scalable, repeatable execution capabilities that support future growth.

Qualifications

- Advanced level of proficiency: Technical design optimization, Decision Making, Systems Thinking.
- Expert level of proficiency: Data visualization, Data storytelling, Data mining, Illustration, Creative thinking, Problem Solving, Insights design, Insights development and reporting, Verbal & written communication skills, Analytical and problem solving skills, Collaboration & team skills; cross‑group collaboration, Able to manage ambiguity, Data driven decision making.
- Typically 9+ years of relevant experience and a post‑secondary degree in a related field of study or an equivalent combination of education and experience.
- Seasoned expert with extensive industry knowledge.
- Technical leader viewed as a thought leader for innovation.

Compensation

Salary: $110,500.00 - $192,500.00 (Salaried)

Benefits

- Health insurance, accident and life insurance, retirement savings plans.
- Tuition reimbursement and performance‑based incentives.
- Discretionary bonuses and other perks and rewards.
- Access to BMO Total Rewards program for detailed benefits information.

About BMO

At BMO we are driven by a shared purpose: Boldly Grow the Good in business and life. We create lasting, positive change for our customers, communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and “power economic growth around the world.”

We value inclusion, equity and accessibility. Accommodations are available on request for candidates in the selection process. For more information, visit our careers site.

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📌 Director, Strategic Campaign Execution & Transformation (Toronto)
🏢 BMO
📍 Toronto