Lead performance strategies for a major automotive client with WPP Media in a senior director role. Oversee data-driven, omnichannel campaigns that ensure measurable results and optimize every media investment.

As a Group Director of Performance, you will shape the strategic direction of a prominent automotive account, focusing on high-impact media solutions. This senior leadership position requires a deep understanding of performance analytics and a commitment to driving business outcomes through creative strategies. Directly manage a Performance Director and collaborate with activation teams to align campaign execution with client goals.

Key Responsibilities:
• Serve as the key strategic advisor for senior automotive stakeholders
• Integrate analytics with CRM and sales data for unified insights
• Develop comprehensive,



full-funnel performance strategies
• Guide channel teams to optimize toward business outcomes
• Mentor the Performance Director and ensure team collaboration

Requirements:
• Experience in the automotive industry is highly desirable
• Proven skills in leading senior strategists and teams
• Mastery of omnichannel full-funnel marketing strategies
• Advanced analytics and data integration expertise
• Exceptional stakeholder communication and storytelling skills

Lead impactful media strategies and drive measurable business results at WPP Media.
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📌 Group Director Of Performance At Wpp Media Ontario
🏢 wppmedia
📍 Ontario