Join TD as the Marketing Manager for Customer Engagement in Toronto, leading impactful strategies that connect customer needs with product value. Drive retention initiatives to enhance customer loyalty and experience.
As a key player in the Marketing Planning team, you will execute Engagement and Lifecycle Management strategies tailored to Mortgages and HELOCs. By leveraging your extensive experience in product marketing and cross-functional relationship management, you will develop integrated marketing plans that make customer experiences remarkably human and straightforward. Your focus will be on aligning marketing strategies with business objectives to ensure TD's brand is consistently delivered.
Key Responsibilities:
• Design integrated marketing plans from customer insights
• Influence multi-channel product and experience roadmaps
• Create unique customer proof points for brand enhancement
• Lead development of omni-channel customer journeys
• Implement data segmentation strategies for targeted outreach
Requirements:
• Advanced degree or relevant qualified credentials
• Minimum 7 years marketing experience in customer lifecycle
• Proven ability to lead product marketing in financial services
• Familiarity with MarTech, CRM, and digital strategies
• Robust project management and negotiation skills
Leverage your marketing expertise to shape effective strategies at TD and improve customer engagement in Toronto.
J-18808-Ljbffr