Drive customer engagement and loyalty as a Senior Manager of Campaign Strategy at BMO in Toronto. Lead data-driven initiatives and optimize communication for diverse customer segments in a hybrid role.

In this strategic leadership position, you will define and execute targeted communication strategies to enhance customer experiences. Your focus will be on using advanced analytics, AI-driven tools, and personalization to meet business goals while adhering to regulatory standards. Experience in financial services is essential for success in this role.

Key Responsibilities:
• Develop the Blue Rewards communication strategy across customer segments
• Implement personalized campaigns using data insights and predictive models
• Manage omnichannel communications to maximize engagement




• Ensure compliance with regulatory standards and privacy laws
• Lead and mentor a high-performing analytics team

Requirements:
• 10+ years of marketing experience, with 5+ years in leadership
• Bachelor’s in Marketing or related field; Master’s preferred
• Robust expertise in CRM and analytics tools
• Proven track record in data-driven communication
• Deep understanding of customer lifecycle in banking

Lead personalized communication strategies and enhance customer loyalty at BMO through strategic use of analytics and innovation.
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📌 Senior Manager Campaign Strategy At Bmo Ontario
🏢 Bank of Montreal
📍 Ontario