Lead marketing growth initiatives with Uride Technologies Inc., a premier Canadian ride-sharing app. The Marketing Manager will target both driver recruitment and first-time rider acquisitions nationwide.
As the Marketing Manager, you will implement targeted campaigns across various channels, allocate marketing budgets, and report on the effectiveness of these strategies to senior leadership. Your role will also include managing PR efforts and ensuring coherent branding across all markets. You'll work closely with local City GMs to align on objectives and optimize budget efficiencies.
Key Responsibilities:
• Manage the driver recruitment process across Uride's cities
• Drive campaigns enhancing first-time rider acquisition
• Collaborate with PR writers on content and media outreach
• Maintain brand voice across communications and marketing channels
• Analyze data to track campaign success and return on investment
Requirements:
• Minimum 5 years in integrated marketing or growth
• Solid analytical skills for data-driven decision making
• Proven experience in handling paid advertising channels
• Excellent writing and communication capabilities
• Ability to thrive in a energetic, multi-market setting
Elevate Uride's marketing initiatives by driving both rider and driver growth while maintaining robust communication across platforms.
J-18808-Ljbffr