Lead transformative marketing strategies at Penny Appeal Canada as a Senior Manager. Drive donor engagement and campaign performance while shaping the future of charity in a hybrid work model.
In this senior leadership role, you will be responsible for the strategic direction of Penny Appeal Canada’s marketing function. You will develop integrated marketing strategies that align with revenue goals, empowering your team to execute campaigns effectively. Your expertise will enhance donor acquisition and retention while optimizing marketing performance.
Key Responsibilities:
• Lead integrated marketing strategy development
• Translate priorities into measurable marketing plans
• Identify growth prospects in donor engagement
• Coach and support marketing team performance
• Optimize key campaign strategies for impact
Requirements:
• 6–8+ years of marketing experience
• 2–3 years in a leadership role
• Proven multi-channel campaign management skills
• Experience with analytics tools like Google Analytics
• Solid leadership and stakeholder management skills
Drive meaningful change and elevate donor engagement as part of Penny Appeal Canada's mission.
J-18808-Ljbffr