Join D2L as a Customer Lifecycle Marketing Manager for an 18-month contract, focusing on transforming customer engagement through tailored lifecycle programs. Enhance customer journeys from start to finish.
In this role, you will be integral to the Customer Success team, utilizing insights to design lifecycle strategies that drive customer satisfaction and retention. By employing a blend of automation and data analytics, you will ensure customers receive the right support at the right time while collaborating with different departments.
Key Responsibilities:
• Create GTM strategies and timelines for launches
• Own customer lifecycle program development
• Implement proactive engagement initiatives to enhance product usage
• Analyze customer data for continuous program optimization
• Manage end-to-end lifecycle campaigns efficiently
Requirements:
• Over 5 years of experience in lifecycle marketing
• Hands-on experience with automation tools like HubSpot
• Solid understanding of customer insights and analytics
• Proven ability to develop coherent messaging
• Collaboration skills across departments
Leverage your marketing acumen to influence customer success and support D2L's mission.
J-18808-Ljbffr