What You Will Do

Content & Narrative Development

- Develop and maintain positioning and messaging for ODAIA’s Field Intelligence product across target pharma segments and buyer personas
- Translate ODAIA’s AI capabilities – predictive HCP scoring, territory intelligence, omnichannel signal detection – into executive‑ready commercial transformation stories, shifting language from “features” to “commercial impact”
- Build and maintain a library of sales collateral including pitch decks, one‑pagers, battlecards, objection‑handling guides, and ROI frameworks tailored to each segment
- Develop before‑and‑after storyboards, self‑assessment tools, and benchmark evidence to support the commercial transformation narrative

Go‑To‑Market Support & Competitive Intelligence

- Support go‑to‑market planning for new Field Intelligence features and releases – coordinating across product, sales, and customer success to ensure launches drive adoption and pipeline impact
- Monitor how competitors position their offerings, and maintain updated battlecards and competitive positioning guides that sharpen ODAIA’s differentiation
- Develop segment‑specific campaign briefs and ICP‑aligned content that supports MQL velocity within target territories
- Help build the segment moat by developing vertical‑specific use cases, customer proof points, and ROI evidence that make ODAIA the undeniable choice in pharma commercial transformation
- Collaborate with Life Cycle Marketing to develop speaker materials, event content, and post‑event follow‑up assets that convert attendance into pipeline

Sales Enablement & New Hire Onboarding

- Contribute to the onboarding experience for new commercial hires – supporting structured ramp programs that cover Field Intelligence product knowledge, pharma commercial context (SFE, NBA, omnichannel), and consultative selling methodology
- Help develop training materials, playbooks, and reference guides that enable Commercial Principals and BD Associates to engage confidently at the VP and C‑Suite level
- Maintain and continuously improve a centralized enablement hub – content repository, training library,



competitive intelligence – that keeps the entire GTM team equipped and current
- Collaborate with Commercial Principals and the Managing Principal to capture wins, objections, and market signals – feeding those learnings back into updated content and messaging

Product Marketing Expertise (Must Have)

- 2–4 years of experience in product marketing, content marketing, sales enablement, or GTM strategy – ideally within a B2B SaaS, life sciences, or analytics environment
- Proven ability to translate complex technical or strategic concepts into clear, compelling narratives that resonate with executive buyers
- Experience contributing to or supporting go‑to‑market programs, product launches, or enablement builds in a fast‑moving environment
- Robust writing, editing, and visual storytelling skills – you can produce a polished executive deck and a crisp battlecard with equal confidence
- Ability to absorb market intelligence from the field and quickly convert it into actionable content, competitive positioning, or messaging updates

Industry & Commercial Awareness (Nice to Have)

- Familiarity with the pharma commercial landscape – including Sales Force Effectiveness (SFE), omnichannel strategy, Next Best Action (NBA), and HCP targeting is a strong asset
- Understanding of consultative selling motions and what it takes to support sales teams engaging VP and C‑Suite buyers in complex enterprise environments

High Growth Mindset

- Strong judgment and the ability to simplify complex ideas into clear, credible messaging
- Clear, concise communicator who values substance over buzzwords
- Naturally curious and commercially minded, with an interest in how pharma teams actually speak, operate, and make decisions
- Open to feedback, quick to iterate,



and comfortable balancing strategic thinking with hands‑on execution in a fast‑moving environment
- Self‑starter who thrives in a lean, highly autonomous workplace
- Hands‑on experience leveraging AI tools and agentic workflows to accelerate content production

Values‑Based Culture

- We Ignite Innovation, Own It, and Stand Together

AI‑Native Environment

- We use AI and agentic automation to improve our efficiency and impact, encouraging constant curiosity in leveraging and integrating AI

Comprehensive Rewards

- Meaningful stock option grants, immediate medical/dental enrollment, and flexible time off

Remote‑First Flexibility

- WFH flexibility with intentional, high‑value in‑person collaboration and socials

Location & Travel

ODAIA is a remote‑first organization, with employees located across Canada and the United States. Our primary office hub is located in central downtown Toronto, within walking distance of Union Station. The role may require occasional travel to support field events, internal off‑sites, and strategic customer engagements.

Compensation

The anticipated base salary for this position ranges from $80,000 – $120,000 CAD. The final offer will be determined through a comprehensive review of the candidate’s skill set, experience, and other factors. The role is also eligible for health benefits, stock options, and flexible time off policies.

Diversity, Equity & Inclusion

ODAIA is an equal‑opportunity employer. We are committed to building an environment where everyone feels included, valued, respected, and heard. We are committed to creating a diverse workplace, free from discrimination on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, disability status or any other characteristics protected by local laws, regulations or ordinances.

Accommodations and Accessibility

Accommodations are available upon request. If you need assistance or accommodation due to a disability or special need at any stage of the recruitment process, please contact us at

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📌 Product Marketing Manager (Toronto)
🏢 ODAIA
📍 Toronto