About Canfitpro canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers. Core Values, Purpose and Vision At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness , and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone. Job Overview The Manager of Marketing & Communications is responsible for leading all canfitpro marketing efforts, including brand image and corporate marketing strategy. This role is responsible for the development and management of day-to-day communication and marketing projects with the primary objective of increasing sales and engagement through social media, website, email, SEO, programmatic ads, and other emerging marketing channels. This role includes the planning, directing, and coordinating of marketing strategies with the management team within the context of canfitpro’s purpose and vision. Key Responsibilities Collaborate with the Director of Business Growth to define canfitpro’s digital marketing strategy. Lead the team in developing and executing on the delivery of canfitpro’s digital and email marketing strategy and systems integrations based on the annual operating plan and calendar. Oversee the execution of organizational priorities through digital marketing channels and email campaigns to ensure their success through KPIs, timeline, budget, and scope while meeting business and marketing objectives. This includes social media, email marketing and content marketing. Plan, execute and optimize social, email, content marketing and digital media channels, while testing new growth channels to optimize performance. Maintain and update social media and email channel strategies by the team. Share implications from social/digital insights and learnings to develop a continuously improved cycle. Collaborate with media team on overall media strategy to ensure alignment between all media channels and optimize digital performance and return on ad spend. Oversee planning and execution of social media content for always‑on brand and activation marketing to ensure consistent brand identity, optimized engagement, and alignment with overall marketing strategies.



Manage direct reports and the people requirements of the Team using provided tools and resources to ensure the successful execution of all key responsibilities and tasks, retention of great talent, and high associate engagement. Facilitate recruitment of direct reports alongside the People & Culture Department to ensure adequate resourcing based on approved Team budget. Lead onboarding, coaching, learning, development, and performance management of all direct reports to ensure a positive and safe working experience. Foster collaboration among teams and facilitate brainstorms, think tanks and ideation sessions that drive creativity, innovation and idea generations. Actively collaborate and strategize cross‑functionally to ensure alignment and efficiency in marketing efforts with other areas of the business. Work with the Director of Business Growth and other members of the canfitpro Leadership Team on updated brand book, voice/tone and ongoing evaluation and evolution of creative look/feel and voice/tone. Work collaboratively with marketing team and product teams to develop integrated marketing campaigns and product campaigns. Provide ongoing education to the organization on digital execution, campaign results, and key learnings. Communication / Business Relationships Internal : COO, Directors, Management Team & All Staff. Purpose: Marketing Campaign updates and statistics, marketing asset sharing and project planning. External : Third‑party vendors/partners. Purpose: Contract management, information gathering and sharing of marketing insights. Education Minimum Required: Post‑secondary education or equivalent experience in Marketing and/or Communications. Work Experience 5+ years in a marketing supervisor or management role. 5+ years in digital marketing, communications, or related disciplines. Preferred: 2+ years in B2B Sales Leadership and Management. Preferred Experience 2+ years managing projects including budgets. Experience and interest in the fitness industry. Knowledge, Skills & Abilities Proven marketing success in driving revenue & profitability and engagement. Strong understanding of digital marketing including SEM, SEO, social media, programmatic advertising and generating sales. Ability to excel in a team environment to ensure seamless collaboration. Build strong relationships with all levels of the organization as well as external partners, sponsors, vendors, and contractors. Excellent time management, planning and organizational skills. Deep understanding of marketing funnels through automation, drips, nurture journeys and proven ability to increase lead capture and reduce churn.



Preferred Knowledge Strong knowledge of Microsoft applications, marketing automation platforms, CRMs (MS Dynamics), social media managers, WordPress. Core Competencies Developing Direct Reports and Others: Provides challenging tasks and assignments, holds frequent development discussions, is aware of each direct report's career goals, constructs compelling development plans and executes them. Motivating Others: Creates a climate in which people want to do their best, can motivate direct reports and teams, empowers others, invites input and shares ownership. Planning: Accurately scopes out length and difficulty of tasks and projects, develops schedules, anticipates and adjusts for problems, measures performance against goals. Customer Focus: Dedicated to meeting expectations of internal and external customers, establishes effective relationships with customers. Strategic Agility: Future‑oriented, anticipates future consequences and trends, has broad knowledge and perspective, creates competitive strategies. People Leadership: Direct reports: 5. Titles of Direct Reports: Digital Marketing Coordinator (3), Graphic Designer (1), Magazine Managing Editor (1). Working Conditions Continuous sitting, use of computer, keyboard and phone. Continuous screen time demanding audio and visual attention. Able to travel to events in Canada if required for business purposes. Able to work some evenings or weekends as required. Perks of Working at Canfitpro Lead canfitpro in its vision—delivering accessible learning experiences globally and making fitness and mental health part of personal wellness. FREE Fitness membership and discounted membership for friends and family. Group benefits plan designed to meet employees’ basic and life‑changing benefits needs. Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating differences. Paid day off during your birthday month every year. Career development supported through free online learning in all areas of business. Access to certifications and continuing education at no cost. Employee Recognition Program – earn coins redeemable for gift cards. Compensation Base salary: $78,000. Position eligible for bonuses. Expected total compensation range: $78,000 – $110,000, determined by performance, time in role and variable compensation earned. Diversity and Inclusion Canfitpro is committed to creating a diverse, inclusive and equitable workplace and welcomes applications from all underrepresented groups. Canfitpro is an equal‑opportunity employer. Accommodations will be provided for applicants with disabilities upon request. Recruitment Fraud Alert Fake job postings are increasing. Genuine postings are posted only on jobs.Goodlifefitness.Com and secure portals. Please verify contact emails end with @goodlifefitness.Com, @fit4less.Ca, @canfitpro.Com or @goodlifekids.Com. #J-18808-Ljbffr

📌 Manager Of Marketing And Communications - C$78,000 - C$110,000 A Year (Toronto)
🏢 Canfitpro
📍 Toronto