Lead brand development at Hyprwork, focusing on DTC health and wellness initiatives. This remote position emphasizes storytelling and compliance-driven brands.

In this impactful role, you will define the strategic vision for our health-focused brands, ensuring that messaging and product experiences align with consumer needs. Your experience in claims-led categories will be invaluable as you develop brand narratives and oversee product positioning. The role requires a skilled leader able to enhance brand credibility while powering conversion in a competitive landscape.

Key Responsibilities:



• Own brand positioning and narrative across recent brands • Develop and manage visual identity and guidelines • Guide product experience including digital and packaging • Oversee social media and user-generated content strategies • Collaborate with creative teams for performance-driven initiatives

Requirements: • Senior leadership experience in DTC health branding • Successful track record of building brand narrative and connection • Familiarity with compliance in health marketing • Performance-oriented mindset in marketing strategy • Solid English proficiency for brand representation

Create and inspire brand experiences that resonate and convert, building a legacy in health and wellness. #J-18808-Ljbffr

📌 Director Of Brand & Product Vision Dtc Winnipeg
🏢 Hyprwork
📍 Winnipeg