Elevate your analytical skills with Sonnet as a Senior Analyst in Business Insights. This hybrid role drives impactful reporting, digital funnel analysis, and performance analytics across key channels.
As a Senior Analyst at Sonnet, part of Definity, you'll collaborate with cross-functional teams including Marketing, Sales, and Technology. The role focuses on analyzing sales performance and retention trends while building automated dashboards to assist in data-driven decision-making. Your insights will greatly influence resource allocation and strategic planning.
Key Responsibilities:
• Analyze digital traffic and funnel conversion metrics
• Build and maintain KPI dashboards for performance reports
• Automate recurring reports to ensure accuracy




• Conduct ad-hoc analysis to support business initiatives
• Provide data-driven recommendations for CX investment
Requirements:
• Bachelor’s degree in analytical field
• 2–5 years of experience in analytics roles
• Proficiency in SQL and Google Analytics 4
• Skills in Looker, Tableau, and Python
• High proficiency in English for internal communications
Make your mark on strategic decisions and operational excellence as part of the Sonnet team.
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📌 Business Insights Analyst At Sonnet Toronto
🏢 Definity Insurance
📍 Toronto