4 days per week in office - Calgary office. Working closely with the Market Programs Senior Manager, this dynamic position requires developing and delivering marketing tactics and initiatives aligned with growth priorities and the regional plans, servicing our Calgary and Vancouver offices.

It combines both strategic marketing development and rigorous in‑market execution as the role works directly with office managing partners to grow the brand, build relationships with key influencers and increase revenue.

Market strategy

Understand regional plans and identify targeted marketing strategies that support and advance the business objectives

Lead and develop creative marketing campaigns and programs that extend our market reach and enhance brand exposure; determine the methods, processes and steps to achieve results

Create and maintain a program to build our relationship with key clients, and amplify the profile of select lawyers and matters to demonstrate the depth of our talent across key markets

Enable communications and connectivity of marketing programs and relationship development

Responsible for understanding and analyzing the competitive landscape working with leadership to help ensure we have a competitive offering

Keep current on trends, changes, and best practices as well as new and upcoming platforms

Oversee market program related internal communications

Sponsorship

Pro‑actively identify sponsorship, donation and industry‑led associations opportunities

Assess,



research and provide recommendations showcasing overall cost and outcomes

Oversee content creation including messaging, advertisements and brand inclusions

Leverage sponsorship, track and report on outcome

Events and client hosting

Proactively recommend regional firm‑led events, client hosting opportunities and ticketing

Define goals and objectives in all aspects of the event

Identify speakers and topics

Oversee content creation including invitation and speeches

Oversee the targeting and creation of key client lists

What You Bring To The Role

A minimum of 10–12 years of experience in business‑to‑business marketing, communications and/or business development, preferably in the qualified services industry

Ability to manage multiple, disparate projects through to completion, interacting with a wide range of stakeholders

Active listener to hear and understand opportunities and challenges

Advanced knowledge and a mastery of various marketing tools and processes

Quick problem solver

Strong writing skills

Experience with high level collaboration with one or more work teams on a regional, national and sometimes global level

Why Join Our Team

Retirement savings plan with employer contribution

Benefit premiums paid by the firm

Telemedicine services

Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!

Training and development programs based on your interests and needs

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📌 Marketing Manager - Calgary (Alberta)
🏢 Norton Rose Fulbright
📍 Alberta