Demand Generation Manager This role is listed internally as Demand Generation Manager.
About The Role We are looking to offer a compelling and competitive current demand generation offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.
The ideal candidate for this role is an exceptionally strong T‑Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded. We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio.
Roles & Responsibilities Own the success of SMB clients, across channels
Handle client relationships with poise, confidence, and empathy
Project manage and organize your accounts
Build relationships with your point of contacts
Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
Strong SaaS background preferred
Skilled at having a large impact in a very specific role
Creative spark for marketing and deep passion for getting results
What You Offer 2+ years of experience in agency‑side marketing
2+ years of experience in performance marketing
Brilliant strategist and a truly T‑shaped marketer
World‑class project manager who knows how to get things done on time and below cost
Availability to travel
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
Benefits Living wage at Directive
Medical, dental and vision plans,



disability and life insurance coverage for you and your family
100% employer paid plan for you and a 50% employer contribution for your dependents
Access to certified therapists through Spring Health, membership to Headspace
Gympass membership
Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end of year recharge (closed December 24 - January 1), paid parental leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual anniversary trip to Newport Beach, CA with peers and executive leadership
Work Environment Requirements As a remote‑first company, you will have the ability to work from anywhere in the U.S., with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations you must have current work authorization and permanently reside in that country. This role operates 100% virtually from your home office and requires use of a laptop, computer software platforms, and other office productivity tools as necessary. You must be able to remain stationary for extended periods, have reliable internet access, and maintain a professional background.
Additional Information Directive is committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

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📌 Digital Marketing Strategist - Startups/SMB (Remote Canada) (British Columbia)
🏢 Directive
📍 British Columbia