We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. Learn more at tradercorporation.com. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Learn more at tradercorporation.com.

This role will be within our flagship platform, AutoTrader.ca, Canada’s #1 automotive marketplace, attracting over 25 million visits each month.

Go-To-Market Campaign & Analytics Manager
Location: GTA (Hybrid)
Role Overview

The Go-To-Market (GTM) Campaign Manager is a data-driven operator responsible for building, tracking, and optimizing GTM campaigns within Salesforce.

This role is focused on performance, reporting, and operational excellence — ensuring campaigns are structured correctly, measured accurately, and continuously improved to drive pipeline and revenue impact.

This is an analytical, systems-focused position at the center of Sales, Product, and GTM execution.

Key Responsibilities:
Salesforce Campaign & Opportunity Management

Own end-to-end campaign setup and execution in Salesforce

Manage prospect segmentation, opportunity attribution, dashboards, and reporting

Ensure data integrity and accurate ROI tracking

Test and validate campaign workflows prior to launch

Performance Analysis & Reporting

Deliver structured reporting on campaign performance vs. targets

Analyze impact on pipeline, win rates, and revenue

Identify insights and recommend optimization strategies

Standardize reporting frameworks across GTM initiatives

Advanced Data & Tools





Perform deep analysis using advanced Excel (large datasets, pivots, lookups, modeling)

Build and enhance dashboards in AWS QuickSight (asset)

Leverage AI tools (e.g., ChatGPT) to drive reporting automation and efficiency

Cross-Functional Execution

Partner with Sales, Product, and Marketing Intelligence on campaign execution

Conduct post-launch assessments and incorporate learnings

Qualifications
Required

3+ years in a data-driven role (Sales Ops, Revenue Ops, GTM Ops, Analytics, or similar)

Advanced Salesforce experience (campaigns, opportunities, dashboards, reports)

Advanced Excel skills with large datasets and reporting

Solid analytical and problem-solving capabilities

Assets

AWS QuickSight dashboard development

Experience using AI tools to improve workflows

Experience supporting Sales or GTM teams

Automotive or marketplace experience

What’s in it for you:

Gym discounts

Employee and Family Assistance program

Virtual wellness events

Conferences & training budget

Regular internal training programs

Financial planning with 3% matching Pension

Competitive salary

Annual bonus structure

The base salary range for this position is CAD $60,000 - $65,000.

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.

Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.

Vacancy Status: This job posting is for an existing vacancy.

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📌 Go-To-Market Campaign & Analytics Manager (Ontario)
🏢 AutoTrader.ca
📍 Ontario