Become a pivotal part of Okanagan College as a Digital Outreach Specialist. This role enhances prospective student engagement through cutting-edge digital strategies and automated workflows.
The Digital Outreach Specialist collaborates with the Recruitment & Enrolment team to foster meaningful interactions through various digital platforms. Responsibilities include executing email nurture campaigns, optimizing CRM systems, and conducting data analysis to improve student conversion rates. The focus is on ensuring effective follow-up communications and enhancing recruitment strategies by utilizing predictive analytics.
Key Responsibilities:
• Create and execute effective email conversion campaigns
• Maintain and enhance HubSpot CRM tracking systems




• Analyze engagement data to inform recruitment strategies
• Coordinate communications for recruitment events post-follow-up
• Provide training on CRM best practices to staff
Requirements:
• Degree in Marketing, Business Administration, or relevant field
• At least 5 years of experience in digital engagement
• Familiarity with CRM systems, especially HubSpot
• Proven ability in data analysis and campaign optimization
• Team-oriented skills with recruitment teams and stakeholders
Leverage your digital expertise to enrich student engagement initiatives at Okanagan College.
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📌 Okanagan College Digital Outreach Specialist Kelowna
🏢 Okanagan College
📍 Kelowna