Lead the Paid Search strategy for Walmart's diverse programs in Mississauga, Ontario, aligning digital marketing goals with business objectives. This senior role emphasizes analytics and campaign execution across essential channels.

Walmart seeks a Senior Manager to oversee the Paid Search initiatives, ensuring they resonate with both brand and non-brand campaigns. This position involves developing optimized bidding strategies, managing campaign performance, and collaborating with cross-functional teams to integrate Paid Search into broader marketing efforts. A key part of your role will be leveraging analytics for actionable insights and driving continuous improvement.

Key Responsibilities:



• Lead strategy and execution of Paid Search campaigns • Optimize bidding strategies for business goals • Manage daily campaign performance and automation strategies • Collaborate with eCommerce and marketing teams • Ensure effective budget management and forecasting

Requirements: • Bachelor's degree in Marketing, Digital, or Business • 10+ years in digital marketing, 5+ in Paid Search • Proven success with SEM platforms like Google Ads • Solid analytics skills for data-driven decision-making • Experience managing teams in high-scale settings

Drive impactful digital strategies and deliver results with Walmart's extensive Paid Search initiative. #J-18808-Ljbffr

📌 Digital Strategy Manager At Walmart Mississauga
🏢 Walmart Canada
📍 Mississauga