Lead the innovative evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance.

In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.

Key Responsibilities:
• Oversee product distribution strategy across all channels
• Define and manage retail KPIs to support continuous improvement
• Modernize in-store merchandising and customer experiences




• Develop omnichannel features for cohesive product offerings
• Represent retail interests in national planning and integrations

Requirements:
• 10+ years in progressive retail leadership
• Degree in a related field or equivalent experience
• Proven ability in retail modernization and change management
• Robust collaboration skills with cross-functional teams
• Experience in performance metrics and KPIs

Drive significant change in lottery experiences through innovation, partnership, and operational excellence.
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📌 Strategic Retail Experience Director for Lottery Innovation (Alberta)
🏢 Western Canada Lottery Corporation (WCLC)
📍 Alberta