Westboro Auto Imports Ltd. (Otto’s Subaru) | New Vehicle Sales Manager | Opened on 07/02/2026 | Pay rate: $125000-125000 per year

About Otto’s
At Otto’s Ottawa, we pride ourselves on delivering premium automotive experiences across our award-winning dealerships. With a legacy of excellence in customer service, community involvement, and employee development, Otto’s is committed to being an employer of choice in the automotive industry.

Summary Job Description
To develop and implement sales plans and budgets for the New and/or Pre-Owned vehicles and to achieve marketing, sales and financial targets. The Sales Manager organizes, directs and controls the activities of the Sales Team to achieve plans and budgets, ensuring optimum use of all material, financial and personnel resources. Reports to the Dealer Principal.

General Responsibilities

Responsible for developing and agreeing to sales plans and objectives, including new cars, accessories, pre-owned cars, sales related customer satisfaction initiatives, overheads and all related items, to achieve marketing, sales, and financial objectives

Responsible for organizing, directing and controlling the activities of sales staff and administrative support to achieve plans and objectives, ensuring optimum use of all material, financial and personnel resources

Ensures that the sales process is adhered to and actively promoted within the retail center

Responsible for contributing to the development of all operating and administrative policies and procedures to ensure the completion of all tasks smoothly and in a timely manner

Implement and co-ordinate all necessary procedures and actions (including inter-departmental co-operation) to ensure excellence in the areas of; pre-sales, sales, new car delivery, and post sales follow-up

The Details





Develops and formulates sales plans and budgets to achieve financial, marketing, and sales objectives

Describes and assesses sales potentials and forecasts; develops operating expense and capital budgets; formulates plans and budgets with general manager and informs sales staff to ensure maximum commitment and motivation

Supports the Parts Department in the active promotion of Original Parts through display, demonstration, and competitive payment plans

Supervises and co-ordinates the activities of sales staff to ensure maximum direct selling time; effective handling of all sales activities; optimal allocation of effort by sales staff to support achievement of goals in a timely manner

Develops and interprets company policies to sub-ordinates; analyses and resolves all related problems smoothly and in a timely manner

Creates and develops motivation and commission plans for sales staff to ensure achievement of sales objectives

Provides guidance and training to salespeople to improve their job performance, with particular emphasis on prospecting and customer follow-up; sales presentation and closing; vehicle delivery; time management; sales aids; product knowledge, and all related items

Coordinates sales staff participation in Manufacturer training programs

Recommends and initiates personnel actions for subordinate staff including promotions, transfers, discharges, discipline, recruitment and selection





Establishes administrative procedures and policies to assist the smooth handling of all business and adequate sales records, including prospect systems; follow-up call records; management meetings; sales analyses; trading policies and all related items

Details

Adaptable to work evening and weekend shifts as scheduled

Posting for an existing job vacancy

Competitive pay structure starting from $125,000 annually including bonuses

Skills

Contribute to the strategy and direction of the business

Create and promote a shared vision for the sales department

Prepare business plans, statistical data and reports

Draw up and manage budgets and forecasts

Follow a logical and systematic approach to problem solving

Interpret financial and other statistical information

Set clear goals and targets for teams and individuals

Train, coach and develop staff

Manage conflict and performance

Education and Experience

Motor industry sale background

Minimum Grade 12 High School Diploma. College certificate or additional courses would be an asset

Minimum five (5) years of automotive experience and two (2) years of management in Sales

Why Join Otto’s?

Market-competitive salary and annual bonus opportunities

Comprehensive health, dental, vision benefits and life insurance

RRSP match after two years of employment

Vehicle purchase, service, and parts discounts

Be part of an integrity-first, well respected, family-owned company that places high value on its team and the communities it serves

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment. If you are in alignment with our values of integrity, transparency, professionalism and teamwork, consider accelerating your career as part of the best company in automotive retail.

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📌 Sales Manager, Otto's Ottawa (Quebec City)
🏢 Formulafordlincoln
📍 Quebec City