Lead the charge in scaling video marketing at Launch Potato, a prominent digital media company. Drive impactful growth on platforms like YouTube while building a video-first culture.
As the Performance Video Growth Leader at Launch Potato, you will oversee the video business with a focus on YouTube and expand into other platforms. This role blends hands-on campaign management and strategic oversight, managing P&L;, creative testing, and growth targets. You will adapt strategies for various insurance sectors, ensuring tailored approaches that drive success.
Key Responsibilities:



- Own P&L; for YouTube campaigns targeting insurance verticals - Execute in-platform strategies within Google Ads - Scale multi-vertical strategies across insurance categories - Build campaigns that drive leads and inbound calls - Collaborate on creative strategies using performance insights
Requirements: - 8+ years in performance marketing - Manage video portfolios supporting budgets over $20M - Proven success in lead generation niches - Solid analytical skills with BI tools - Experience with creative testing using AI tools
Shape the future of video marketing with your expertise in performance strategy and creative execution at Launch Potato.#J-18808-Ljbffr

📌 Performance Video Growth Leader Launch Potato Halifax Regional Municipality
🏢 Socket.dev
📍 Halifax Regional Municipality